article thumbnail

Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

article thumbnail

Associations Have the Advantage in the Digital Badges Market

WBT Systems

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

article thumbnail

Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: Transfer: Let’s say you just attended a certification course.

Michigan 100
article thumbnail

A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. Michigan Meetings & Events.

Michigan 100
article thumbnail

Association Brain Food Weekly: 1.22.21

Reid All About it

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day.

article thumbnail

The Effects of COVID-19 on Associations: The race to go virtual

Association Success

Although the Michigan Society of Association Executives had previously implemented virtual resources including a weekly curated e-newsletter, a virtual academy and lengthy CAE programming – two-thirds of which was already online – they still had much to do. Membership has pretty much been a virtual process, forever,” Cowan said. “So