MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in?

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Tips millennials Newsletter Recruiting 98

WBT Systems

DECEMBER 12, 2017

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. Collect and publicize testimonials about your programs from employers whose employees have taken your courses. Employees can’t fight this one alone.

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How To millennials Handbook Survey 229

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. In my experience, many associations and nonprofit organizations struggle to connect with and truly understand the distinctive expectancies of their current members, let alone forecast the needs of future prospective members. Meet them where they are.

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.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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millennials Education How To Social Media 40

SCD Group

DECEMBER 17, 2013

As part of a generational issues session I led at last week’s Syngenta Business Institute (SBI) for selected golf course superintendents, I asked small groups of participants to come up with solutions for three key questions: How to create fun in your work place? How to recruit younger members/golfers?

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. It’s human nature—the ego at work. Email marketing.

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Survey Marketing Certificate Education 150

Associations Now

APRIL 20, 2016

Conventional wisdom also says young people are difficult to recruit and retain as members. Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” The big question, of course, is will they join? So, why not?

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millennials Strategy Recruiting Recruitment 40

Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

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Social Media Tools Member Engagement Revenue 254

Reid All About it

SEPTEMBER 30, 2016

Here’s the description from TechCrunch : “…an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.”. Leveraging the Millennial Generation in your Workplace. Follow the money, folks.

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Maryland millennials Education America 150

Reid All About it

FEBRUARY 5, 2016

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.

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Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. They become warmer leads for membership or for bigger purchases, like a conference or online course. Review metrics to identify successful recruitment tactics. Content marketing is a time-saver too.

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Content Marketing Social Media Video 93

Nimble AMS

SEPTEMBER 23, 2022

“Innovator” might currently be a buzzword, but your organization should still be striving to blaze technological trails and deliver superior member value. . To drive innovation within your association, leaders will need to become problem solvers , prioritizing new opportunities and adopting flexible practices across the organization.

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Innovation Technology Tips Member Experience 114

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials. Organizer: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Fri 1/19 at 4 p.m. Post-program campaigns. Membership.

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Revenue Strategy Member Engagement United States 256

WBT Systems

JANUARY 3, 2017

Now you might think, of course a learning management system vendor is going to recommend investing in learning technology, but we are not talking about sales!

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Technology Learning Management System Certificate System 210

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. The Future of Thought Leadership (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register.

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Strategy Video Technology Innovation 272

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. “That immediately gave us an idea that perhaps LinkedIn is a good place to try to find like-minded people and attract them to the organization,” she says.

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Recruiting Recruitment Social Media millennials 40

EventMobi: Association Events

JUNE 26, 2023

Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. What is Member Engagement? Member engagement keeps you front of mind!

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Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Virtual conferences survey. Quick hits.

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Tampa Revenue Education Content 200

Reid All About it

MAY 15, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. But creating great communities that serve this purpose, or any purpose, can be difficult to perfect, even for the seasoned Community Manager or enterprise organization. Anne Gerson, Counsel, Nonprofit Organizations Group, Venable LLP.

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Reid All About it

JULY 28, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Let the chuckling ensue. Lunch provided. Duration: 2 hours.

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WBT Systems

SEPTEMBER 5, 2017

The Nationwide Claims Training Organization uses podcasts to teach technical information and soft skills to employees. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. Use your podcasts to blatantly recruit members too.

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Content Education Products millennials 150

Leading Learning

JULY 12, 2021

The transformation of learning is, of course, very often a part of larger digital transformation efforts, and research by our colleagues Maddie Grant and Elizabeth Engel highlights just how important culture is to digital transformation. Recruit your team. Why is that? Where do you start? Review your legacy systems and processes.

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Case Study Technology millennials Strategy 52

Reid All About it

OCTOBER 12, 2018

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Nonprofit organizations are often cautious in speaking out about their causes and interacting with candidates in election years. I’ll be happy to feature it as long as it’s not product-centric. 1 CAE credit.

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DC Las Vegas Washington Review 170

Associations Now

AUGUST 26, 2016

For millennials, who will make up 75 percent of the workforce by 2025, sustainability is a major motivator in their lives. For meeting and event organizers, creating a green event starts with choosing the right city. The hotel is important for space, of course. Organizers of the U.S. Sustainability Beyond Location.

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Indianapolis Indiana millennials Recruiting 40

Reid All About it

AUGUST 9, 2019

Of course, you don’t get the smoky flavor or crackly pieces of skin like real eastern NC barbecue. Check out this new 15-minute web series covering hot topics and issues related to 501c organization management. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Mon 8/12 around 1 p.m.

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Columbus North Carolina LMS millennials 39

SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. 1 golf course is closing every 48 hours. They are TopGolf and HeadPinz. More on them in just a bit.

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Reid All About it

MAY 20, 2022

Move your organization from wait-and-see to a chance-to-lead. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Like most organizations at that time, COVID-19 forced NACE to pivot from an in-person office to a fully remote workforce. Quick hits. Daniel Burrus ).

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Arlington Project DC Technology 41

Reid All About it

OCTOBER 7, 2022

Many organizations are witnessing a disconnect between leaders and employees about whether to become or remain a remote, hybrid, or traditional workplace. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Workforce model decision. every Monday.

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Blended Learning Education Video Conference 41

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. His insight should help you improve the subscriber experience at your organization. Subscriptions. Event gamification.

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Revenue Tools Education Member Experience 39

YourMembership

APRIL 14, 2015

It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines.” LinkedIn is creating a scenario where you search for a job, see the skills required for that job, and then get directed to a course from Lynda.com that will train you in those skills.

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millennials Course Recruiting Recruitment 150

Association Adviser

AUGUST 25, 2016

Why members join your organization—and why you think they join —is not always the same. . Boomer succession plans can be just as important as millennial recruiting. . The challenge, of course, is that boards tend to be risk averse, as noted by Terrance Barkan , Chief Strategist & Business Architect of GlobalStrat.

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millennials Ohio Proposal California 60

Association Adviser

JUNE 17, 2014

“Your job is to make whatever organization you represent more effective in more that [members] can’t do it for themselves,” explained Johnson, who started his career as an association lobbyist in Washington, D.C. Technology is the biggest driver of change in online learning, career development and executive recruiting, said Yates.

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millennials New York City Ohio Recruiting 60

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. Of course, you want to do it all. You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. But it’s important to be specific.

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Marketing Case Study eBook Social Media 68

Association Adviser

MAY 14, 2013

In this 24/7 always-connected world, we have to figure out a way to stay up current with all the new technology available without becoming a slave to it and allowing it to drain valuable time and resources from our organizations. “Our members use smartphones for app activities, social media and, of course, texting.”

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Technology Video Social Media Georgia 60

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now.

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Iowa millennials Texas Strategy 256

Spark Consulting

APRIL 21, 2015

But hopefully you – or someone else on your staff – are getting to know them at least a little during the course of their volunteer service, so you’ll have some insight into their personalities, hobbies, and key issues. That’s why many leading nonprofit organizations have one or more formal volunteer coordinators as full time staff positions.

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millennials Committee Project Recruiting 150

Reid All About it

NOVEMBER 11, 2016

I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations.

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Handbook Washington eBook DC 237