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Association Brain Food: 1.26.24

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Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. The Art of Mentoring describes the benefits of offering a mentoring program for members.

Survey 256
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Association Brain Food: 1.19.24

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Post-program campaigns. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Mercury Creative Group explains how to build an association brand that attracts and builds the loyalty of young members. Membership, again.

Revenue 256
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Association Brain Food: 10.20.23

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TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Bruce Rosenthal and Lori Zoss Kraska share five valuable hard truths about sponsorships from Bruce’s interviews with 100 corporate sponsors. Online community. Sponsor perspectives.

Maryland 272
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Association Brain Food Weekly: 8.21.20

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Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Virtual event sponsorship. Have a great program to share? Virtual events. Looking for a job? More info/register.

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Strategies for driving non-dues revenue for your association

Nimble AMS

Here are some ideas: Set up a state-of-the-art online store. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. Building an online store that offers a modern online shopping experience can go a long way toward driving sales.

Revenue 134
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Association Brain Food: 5.12.23

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Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience. Demystifying API. No plan, no progress.

Chicago 200
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Association Brain Food: 9.15.23

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TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. We’ll share our experiences but more importantly we want to hear yours as we all learn from one another. Credentialing support. Boring conferences. Mon 9/18 at 8 a.m.

LMS 256