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9 Strategies for Marketing Membership to Gen Z

Membersuite

Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. Share short, entertaining, and informative videos featuring a person, not an institution. Don’t waste your time on videos that need the approval of two committees and three department heads.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

Dominated by dancing videos, lip syncing and too many inside jokes and references within subcultures to easily explain, TikTok has become a space where organizations can reach prospective new members in ways that specifically appeal to them. . Take the Washington Post, for example. Share important information.

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Our Relationship With Online Video is Changing

Associations Now

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. I’m really particular about the way that I watch videos on YouTube. Beyond Going Viral.

Video 83
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Association Brain Food: 1.19.24

Reid All About it

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). We’ll share five strategies for mapping stakeholders.

Revenue 256
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Association Brain Food: 1.12.24

Reid All About it

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Young member engagement. Member mobile app. 1 CAE credit.

LMS 266
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Google AI Overviews: What You Need to Know

Nexus Marketing

Ads are a massive revenue source for Google, so we can definitely expect more changes to the AI Overview system in the future for this reason alone—nothing’s set in stone! Skip ahead to learn more about the strategies on our mind these days.) Full-funnel content strategies are increasingly important.

Content 52
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Association Brain Food: 8.11.23

Reid All About it

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.

Chicago 195