Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 259

Survey Project Strategy Education 259

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Skip ahead to learn more about the strategies on our mind these days.) It’s an exciting time!

Content 52

Content System Analysis Resources 52

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Intriguing. Virtual conference success story.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Event apps. 1 CMP credit. 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). CAE, Chief Strategist, Spark Consulting Mon 1/8 at 12 p.m. 1 CAE credit.

Revenue 281

Revenue LMS Price Education 281

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again.

Revenue 206

Revenue Certificate Committee Leadership 206

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. But busy association professionals can definitely save time using ChatGPT as a starting point on many tasks. Content marketing. You need a content marketing ecosystem to support them. Association podcasts.

Committee 195

Committee Education Software Technology 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

Revenue 206

Revenue Content Chicago Leadership 206

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook.

Leadership 88

Leadership Social Media Case Study Industry 88

SCD Group

JULY 15, 2012

6 examples on using video in your association marketing. Video is growing rapidly as a key content marketing tool that associations can use to build awareness, meet mission and distribute content. Here are six case studies that show how your association can use videos as part of your content management/marketing tools.

Video 40

Video Examples Marketing Case Study 40

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. Idea Swap: Newest Trends in PR and Marketing for Associations (Silver Spring MD).

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

Montana Content Price Strategy 365

Associations Now

FEBRUARY 26, 2019

Some specific tools, distribution channels, and strategies will help you put them in the spotlight. Don’t get me wrong—digital communications and social networking definitely make it easier for members to stay connected 24/7, but it’s at annual meetings or other conferences where people put down their devices and connect as human beings.

San Francisco 103

San Francisco Social Media Video Tools 103

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. Another finding from the Freeman survey: people are registering much later for events. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. This series of 15-minute videos cover hot topics and issues related to 501c organization management. – Proven Strategies to Increase Member Retention. Mon 7/27 at 1 p.m.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Host: NimbleUser.

Raleigh 204

Raleigh Arlington Social Media DC 204

Reid All About it

JUNE 5, 2020

Monday through Thursday, the program included keynotes and sessions, moderated chats, video-based happy hours, and networking events such as an LGBTQ+ Alliance networking social, emerging museum professionals happy hour and a virtual reception. For years, I’ve read about chervil but never saw it in any market. What the deuce?

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

MAY 8, 2020

Five tips to successful video meetings. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Lakisha Ann Woods, CAE ). Zooooom.us ).

North Carolina 221

North Carolina Montana Conference Revenue 221

WBT Systems

JANUARY 9, 2018

Short videos on YouTube can teach you anything: applying tourniquets or eyeliner, fixing a washing machine or dinner, and learning to write Russian or code in Python. And, it helps you expand your customer base through word-of-mouth marketing. That’s why videos are so important. 2: Human Mode. “As

Course 176

Course Video Newsletter Marketing 176

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. This series of 15-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

Montana 359

Montana North Carolina Content Certificate 359

Achieve

AUGUST 18, 2020

However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Review your toolkit and virtual strategies.

Guidelines 98

Guidelines Software Price Revenue 98

Association Briefings

JUNE 22, 2021

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Associations Now

APRIL 17, 2020

But the definition of “too long” may vary from person to person. If you still aren’t sleeping well, one strategy to improve sleep quality and efficiency is to sleep less. What is attraction marketing, and how do you master it? HubSpot’s Kayla Carmicheal breaks down how to implement the strategy. Other Links of Note.

Certificate 57

Certificate Video Strategy Marketing 57

Nexus Marketing

MAY 31, 2024

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. SEO is built on straightforward technical and marketing concepts. Yes, that includes associations! Far from it.

Strategy 52

Strategy Content Marketing Process 52

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

Content 40

Content Marketing Chicago United States 40

Higher Logic

JULY 20, 2017

Community is often looked at as a standalone application or service that’s tacked onto a company’s overall suite of platforms, such as their corporate website, their marketing automation platform, their email engine, and their CRM. Should marketing own the community? What about customer support? Integrations.

How To 166

How To System Team Marketing 166

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? There are also a number of possible definitions. Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. What are some proven techniques and innovative strategies? There are also a number of possible definitions. Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

How To 52

How To Social Media Discount System 52

Higher Logic

NOVEMBER 6, 2015

The original definition for a company was a group of people coming together to exchange goods. When David wanted to thank speakers for attending CMX Summit, he sent personalized video messages. Marketing messages won’t work. What you’re doing is a true discipline, not just a nebulous, fluffy strategy anymore.

Industry 120

Industry Course Products Social Media 120

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60