WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

Marketing 74

Marketing Discount Price Review 74

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

Marketing Newsletter Discount Education 150

Robert Skrob

NOVEMBER 22, 2021

However, few subscription businesses emulate the Netflix marketing strategy. Most streaming services (and subscription brands) focus on discounts, trials, or other price hooks to attract new subscribers. The post REVEALED: Netflix Subscription Marketing Secret appeared first on Membership and Subscription Growth.

Marketing 36

Marketing Discount Price Content 36

Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected.

Discount 40

Discount Recruiting Recruitment Price 40

Associations Now

JUNE 6, 2019

The opening keynoter at ASAE’s 2019 Marketing, Membership & Communications Conference says associations can apply these same techniques to their marketing efforts. I love digital and try to do as much as I can digitally,” said Earle, who used viral marketing to grow his brand. Achieving Viral Marketing Success.

Marketing 106

Marketing Social Media Discount Team 106

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Embrace technology. Refine your communication strategies.

Los Angeles 52

Los Angeles Discount Library Committee 52

NXUnite

FEBRUARY 8, 2024

Exclusive discounts with industry vendors to support your nonprofit’s mission. The post The NXUnite Community Platform: Your Hub for Mission-Driven Networking and Learning appeared first on NXUnite by Nexus Marketing. Engaging discussions through polls and discussion boards. Is there a cost to join the NXUnite Community Platform?

FAQ 130

FAQ Discount Video Cost 130

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

SCD Group

JULY 21, 2013

Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. And, he notes that discounts – like the other four – usually result in short-term gains but long-term losses. I’ve seen offers of discounted first year dues for new members.

Discount 40

Discount Price Association Management Marketing 40

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Providing incentives like discount fees is a great way to say thank you to your event volunteers and ambassadors. Provide discount codes to non-members.

How To 114

How To Discount Member Engagement Social Media 114

Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. We spent hours manually creating attendee lists to import into various sources. And the examples go on and on. Three employees, countless hours.

Discount 321

Discount Leadership Tools Resources 321

ISAE

APRIL 21, 2024

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

Revenue 144

Revenue Discount LMS Course 144

NXUnite

JANUARY 12, 2024

Discount cards: Host a discount card fundraiser by selling coupons for goods or services from preferred merchants. These can help parents get discounts on family meals, school supplies, or other items or services. The post 9 Kid-Friendly Fundraisers For Churches Helping Nonprofits appeared first on NXUnite by Nexus Marketing.

Discount 130

Discount Social Media Recruiting Recruitment 130

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Spark Consulting

AUGUST 7, 2019

Per Marketing General’s most recent (2019) edition of the Membership Marketing Benchmarking Report , offering a grace period of 2-3 months is correlated with higher retention rates: (Chart from page 38 of MGI’s 2019 Membership Marketing Benchmarking Report ). Maybe shift to a December calendar renewal deadline.

Discount 186

Discount Library Process Marketing 186

Blue Sky eLearn

OCTOBER 30, 2018

Themed Marketing & Communications. Offer your learners holiday discounts in the form of coupons and product bundles. Here are some tips for success: Discounts tend to be most effective when offering at least 30% off. Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue.

Revenue 120

Revenue Discount LMS Course 120

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

SCD Group

MARCH 11, 2013

Have you ever bought something and later realized you could have paid less by using a membership discount you forgot you had? Low numbers of members visit association websites to learn about their perks and discounts. Timing: the lag time between when members see the discount (on your website, in an email, etc.)

Discount 40

Discount Revenue Survey Cost 40

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. Or offer them a discount on membership?

Strategy 169

Strategy Social Media Discount Newsletter 169

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. Today, they serve over 2,500 clients.

Software 130

Software Discount Tools Resources 130

Association Analytics

DECEMBER 15, 2022

Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. This data can also help your sales team narrow which target market segments make the best long-term members. Ultimately, member retention is more than just a number.

Analysis 169

Analysis Discount Revenue System 169

Association Success

DECEMBER 15, 2020

They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. Once you have put a dollar amount on the monetary value of your members, you will be set to give them better discounts, customized service, and valuable offers to keep them engaged.

Discount 147

Discount Revenue Cost Resources 147

MemberClicks

OCTOBER 21, 2020

But that can honestly make marketing fun! A membership discount, a webinar discount, an event discount (whether for an in-person event or a virtual event), etc. That’s marketing for you!) And let’s not forget about Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday. I know, promoting a promo.

Discount 86

Discount Social Media Course Marketing 86

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The Membership value.

Discount 52

Discount Report Recruiting Recruitment 52

Spark Consulting

OCTOBER 28, 2014

That will help you figure out what the market is expecting and will bear. Forecast whether or not you’re going to want or need to offer any sort of discounts (i.e., If so, the price for the first one needs to be high enough that you can discount later on. Determine your marketing goal. marketing'

Discount 150

Discount Price Cost Products 150

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. CAE credits. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Membersuite

AUGUST 5, 2022

Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Your membership model must offer the flexibility needed to attract, engage, and retain professionals in your market—and your AMS must be able to manage a complex membership structure with various tiers and dues pricing.

Price 136

Price Discount Revenue Examples 136

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 78

Recruiting Recruitment San Francisco Marketing 78

Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

Association Analytics

MAY 17, 2021

Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. This data can also help your sales team narrow which target market segments make the best long-term members. Ultimately, member retention is more than just a number.

Analysis 192

Analysis Discount Revenue System 192