Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

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EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Provide special offers The power of an exclusive treat goes further than you might think!

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 161

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Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Share the on-demand version of your webinar. This might be an obvious one, but not everyone does this!

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Freestone

DECEMBER 12, 2023

Re-formatting information by transcribing info from a video into an infographic or a series of images. The e-commerce experience should strive to simple with multiple currency options, coupon or promotional discount capabilities, and instant downloads. Update pieces with new or more relevant information.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Set pricing Pricing is more than just numbers.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

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Higher Logic

JULY 13, 2017

The best learning management software supports a variety of content types, which makes it easy for you to create eCourses with text, videos, live webinars, and tests to gauge how much information members retain. You can set prices for courses individually, or base them on membership tier. Build Benefits that Provide a Clear ROI.

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Associations Now

AUGUST 14, 2019

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days. Tiffany agreed.

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Associations Now

AUGUST 6, 2019

“When people can interact with their environment and the event design, that activates their five senses—which makes for a memorable moment and, of course, a desire to share photos and videos,” Hoffman says. Say No to Membership Discounts. But don’t give in and offer a discount, say The Membership Guys. Guests want variety.

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Reid All About it

MARCH 24, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for corporate partners. They explain how to use AMS data for planning and marketing events. Sponsorship strategy.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

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Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Low prices? To bring your customers into the sales process, encourage them to participate in and create content such as: Video interviews. Is it quality?

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Share this story across all marketing channels.

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Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

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Disciple Media

AUGUST 21, 2023

It’s the intersection of your expertise, your passion, and what the market needs. Align with market demand: Check that there is demand for what you want to offer by conducting some research. Set the right price Analyze competitors’ pricing: Dive into the existing pricing landscape.

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Achieve

MAY 21, 2019

Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. To ensure that doesn’t happen, your team will need to set up a stellar marketing strategy in the months leading up to your event. Our top 8 strategies are: Start with a killer subject line.

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Mariner Management

AUGUST 31, 2020

1) Mix up offers for Webinars: Offer options to be a sponsor of a webinar hosted by the chapter or for a lower price, sponsor hosts on their platform. 3) Offer a welcome video that offers important information by the sponsor on event registration page. Bumper videos are like the short ads you watch before YouTube videos.

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Higher Logic

JANUARY 3, 2017

We don't bar anyone from joining the fun, and the only barrier may (or may not) be a ticket price or alcohol-related restrictions around age. When we do price our events, we make sure they're affordable for our demographic and right along with our competitors’ prices. Event marketing: who are you selling to?

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Achieve

AUGUST 18, 2020

Begin procuring and pricing auction items. Develop an event marketing strategy. Additionally, determining engagement goals for your event, like targets for new donor acquisition or previous attendee retention, can help shape your marketing tactics. ?. Marketing and tech team. Begin procuring and pricing auction items.

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Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

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Disciple Media

NOVEMBER 1, 2023

Understand your audience and market At the epicenter of a flourishing membership business is an unwavering understanding of its audience. Recognize your standing in the market: Where are your competitors excelling? Experiment with different pricing tiers for specific durations and measure member responses.

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MemberClicks

JULY 12, 2022

While there are multiple ways to attract and retain members, one approach is to revise your pricing model. Members select a package that meets their specific engagement needs or requirements — and, as the name implies, different packages have different pricing. What are other types of membership models? Fair share model.

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Disciple Media

SEPTEMBER 25, 2023

Kajabi is a robust platform designed for content creators to market, sell, and deliver their courses seamlessly. Pros: A comprehensive toolkit: Kajabi offers a range of basic tools from course creation and website building to marketing, keeping everything under one roof. Let’s dive in! What is Kajabi?

Course 36

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WBT Systems

AUGUST 8, 2017

The job market is rapidly changing. Consider offering bulk pricing to company members so they’re incentivized to register employees in your eLearning programs. They’re either patching together a mix of part-time jobs or have gone out on their own into the freelance market or gig economy. They graduated with lots of debt.

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MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

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Association Adviser

JULY 16, 2013

Most organizations are still tinkering with the right mix of content offerings and price points, but the majority of respondents (59.4 Dan Stevens, president of WorkerBee.TV , recommends “pricing at market” by factoring in the total cost of attending the event (registration, hotel, travel, etc.), Did You Know?

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

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Disciple Media

OCTOBER 24, 2023

If you’re catering to marketers, perhaps an evolving toolkit of the latest marketing strategies. Your USP isn’t just a marketing tool; it’s the very essence of what you offer. Set a pricing model In a paid community, determining how to price your offering is more art than science.

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Association Adviser

MARCH 16, 2017

While I’m now in the market for a web redesign, I don’t quite know where to begin. This may include professional photography, a promotional video and regularly updated content. Likewise, if you will be photographed or videoed, be sure to account for this time commitment upfront. Wolowiec, MSA, CAE, CMP, CTA, Event Garde.

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.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

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MemberClicks

DECEMBER 21, 2021

Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. Offer the winners a variety of prizes like gift cards, products from your sponsors, or even a discount on membership to your organization.

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MemberClicks

DECEMBER 21, 2021

Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. Offer the winners a variety of prizes like gift cards, products from your sponsors, or even a discount on membership to your organization.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. For each donation made, the responder got a vote on what video would be produced for the conference. Speaking Engagements. .”

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