Potomac Core

APRIL 20, 2015

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? And special discounts bring them in the front door this year and out the back door next year. Members don’t really care about the association’s “outputs.” Business Strategy Conversations.

Member Engagement 100

Member Engagement eBook Discount Recruiting 100

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. This information will transfer directly to your management system, keeping your member database updated. Apply early bird and other member discounts.

System 192

System Association Management Software Strategy 192

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Increase member engagement before, during, and after your next event by creating unique subgroups and increasing event exposure across your entire online community.

How To 113

How To Discount Member Engagement Social Media 113

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 150

Strategy Social Media Discount Newsletter 150

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Make your events more engaging. Refine your communication strategies.

Los Angeles 93

Los Angeles Discount Library Committee 93

MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. What is member retention? Member retention is a measurement of returning members you have in your organization. Renewal rate goal: 90%.

Process 52

Process Strategy Tips Discount 52

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement. Association Loyalty?

Strategy 100

Strategy eBook Member Engagement Discount 100

Nimble AMS

MAY 16, 2024

If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing? What are the benefits of member marketing for large organizations?

Marketing 82

Marketing How To Discount Tips 82

MemberClicks

MAY 10, 2024

Without further ado, let’s dive into the top 10 most effective job board strategies we’ve documented across all three associations, how each works to drive revenue and growth, and how your association can employ the same Job Board strategies for unprecedented results.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Explore practical tips and strategies to initiate your data hygiene journey.

Strategy 272

Strategy Video Technology Innovation 272

Association Freak

APRIL 10, 2024

Understanding the Association Membership Model An association membership model establishes a value exchange between your organization and its members. Members pay dues in return for a defined set of benefits, which may include access to exclusive content, discounts, events, or networking opportunities.

Discount 72

Discount Innovation Revenue Cost 72

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Smooth The Path

MARCH 13, 2018

There are so many ways to show new members that we appreciate that they joined our association. But, research shows gifts do not improve member engagement. Recently I dove back into the results of the New Member Engagement Study. What were the strategies and tactics of the top performers? A thumb drive.

Sample 99

Sample Discount Member Engagement Strategy 99

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. The flexible tools empower board members to collaborate, whether they’re in a meeting or between them.

Software 130

Software Discount Tools Resources 130

Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

How To 73

How To Course Tips Education 73

Smooth The Path

DECEMBER 17, 2019

Instead of pulling in, the organization tries to boost revenues by discounting dues and non-dues revenue streams. We see deep discounts on conferences, meetings, research, guide books, membership, and more. Both strategies harm member engagement because experience and value are essential ingredients of engagement.

Discount 88

Discount Revenue Resources Products 88

EventMobi: Association Events

SEPTEMBER 13, 2023

But first… Why Does Member Experience Matter? Your organization’s success is tied directly to its relationships with your members and their faith in what you bring to your community. One of the keys to saving money as an organization is putting effort into member retention. Member engagement. Accessible.

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

DECEMBER 14, 2022

It’s data-driven: Email programs can collect data about how individual and aggregate donors and members engage with your emails. If you can master the art of subject lines your members will open , you’ll go far. This member just saved $1,200 with their membership discounts. You’ve been a member for 10 years!

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Higher Logic

JUNE 26, 2020

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. Personalized member communication.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 11, 2019

TechSoup Tour: How to Access Donations, Discounts, and Resources. Learn how your organization can make the most of the donation and discount programs for hardware, software, cloud applications, and services available to eligible organizations. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). Tue 1/15 at 2 p.m.

DC 275

DC Washington Learning Management System LMS 275

MemberClicks

JUNE 11, 2021

Others love a good bargain, and they join a nonprofit for the discounts. And you have other members who crave choices and flexibility in their membership options. Finally, you have those members that are all about early access to events, new products, etc. Wondering how you can communicate some of your incredible benefits?

Communications 104

Communications Discount Products Strategy 104

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Smooth The Path

JANUARY 16, 2020

The problem is the race to achieve short-term goals can have a negative impact on member engagement. We can give incentives, offer discounts, or bundle in a way that makes it hard for members to do anything but what we want. Are your association’s metrics inadvertently hurting member engagement?

Discount 68

Discount Revenue Member Engagement Organization 68

Higher Logic

OCTOBER 23, 2018

If that’s you, or even if you think your members are pretty engaged, this is an area where you should be focusing if you want your members to stick around. How to f ix it: Get your members engaged. Your content is based on real, active data points that inform how you engage with them. No, no, no.

Tools 258

Tools eBook Report Learning Management System 258

Smooth The Path

NOVEMBER 21, 2019

Some professionals have to become members to maintain their certification or license. Some professionals have to join to get the conference discount. Duty can be a dangerous strategy. Associations with the duty model have a tremendous opportunity to develop strategies that create desire rather than more duty.

Discount 68

Discount Certificate Member Engagement Strategy 68

Association Freak

MARCH 25, 2021

Membership organizations have always offered third-party products to their members. This usually means a discount, sometimes bearing the association brand. They provide value to members, giving them a reason to join and renew. Discounts are often one of the very top reasons members join and renew.

Products 72

Products Revenue Discount Marketing 72

Smooth The Path

AUGUST 20, 2019

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There is an alternative to free and discounted memberships and that alternative is sampling.

Sample 68

Sample Discount Price Software 68

MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. If you are sponsoring an event, member discounts can attract members. An MMS Can Keep Members Engaged It can be labor-intensive to keep members engaged.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. If you are sponsoring an event, member discounts can attract members. An MMS Can Keep Members Engaged It can be labor-intensive to keep members engaged.

How To 52

How To Social Media Discount System 52

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

SBI

AUGUST 9, 2021

Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. Using this logic, more members or improved-member engagement are just an AMS away. Or, if not an AMS, then a new member benefit.

Discount 98

Discount Member Engagement Association Management Leadership 98

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. member, participant, etc.) CAE study group.

San Diego 370

San Diego Price Strategy Education 370

WBT Systems

JULY 31, 2018

Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Millennial member engagement.

millennials 150

millennials Resources North Carolina Certificate 150

Association Freak

MARCH 26, 2021

Add Member Value, Don't Discount Dues Discounting dues by 50% or more may seem like a tempting option for some organizations, but it comes with risks. This strategy helps to “fill the hopper” with potential future members who will eventually pay full dues.

Discount 72

Discount Price Cost Strategy 72

Smooth The Path

AUGUST 4, 2020

Could the cost of just discounting the product in the first place, be cheaper and build more brand loyalty in the long run? Broken processes fracture member engagement. My claim is sure to get rejected because it does every year, so I will then have to call, email, or chat with someone.

Process 78

Process Discount Cost Products 78