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AMS Project Management Basics for Association Smarties

Achurch

You’re the one chosen as the project’s manager, yet you’ve never implemented a new AMS. Your AMS vendor assigned a project manager to your implementation. Yes, your AMS vendor has an implementation project manager (PM), but your association needs your own PM to keep your team on track and look out for your interests.

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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93
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9 Strategies for Marketing Membership to Gen Z

Membersuite

That might mean a slight remodel to your value proposition or a complete renovation project. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

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Custom Email Content & Strategy Services from Nexus Marketing

Nexus Marketing

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. But if you can secure their email address through a contact, download, or signup form, you can stay in touch and close the loop. What’s included in the Nexus email offering?

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3 Marketing Resources for Association Planning

GrowthZone

When it comes to association marketing, differentiation is key. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan.

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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

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