Potomac Core

AUGUST 3, 2016

Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Traditional satisfaction surveys and focus groups won’t provide the data that your organization must have to build an effective engagement strategy. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Utilizing an impact and member engagement focused survey can help you obtain more realistic assessments of how relevant and connected your organization is to the outcomes that members seek to achieve.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

JUNE 27, 2017

Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed. Click here to receive your free eBook “Accelerating Strategic Member Engagement”. Surface Critical Challenges That Must Be Addressed.

Member Engagement 119

Member Engagement Case Study DC eBook 119

MemberClicks

NOVEMBER 16, 2021

According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. To help you get started with your own member newsletter, we’ve put together 25+ examples, tactics, and tips including: 18 Member Newsletter Content Ideas. Reiterating current benefits of membership.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

According to a recent survey, more than three-fourths ( 78%) of marketers have noticed a spike in email engagement in the last year. To help you get started with your own member newsletter, we’ve put together 25+ examples, tactics, and tips including: 18 Member Newsletter Content Ideas. Reiterating current benefits of membership.

Newsletter 52

Newsletter Tips eBook Content 52

Blue Sky eLearn

JANUARY 6, 2020

Virtual events, or a virtual component like what you find in a hybrid event— which we’ll discuss later— are one of many examples. It could be a dedicated email alias they can contact, a post-conference survey they complete after the event, or a social media community with designated hashtags for your event.

eBook 191

eBook Social Media Content Conference 191

Potomac Core

OCTOBER 29, 2017

For example, threats in States and in local government are an increasing part of Advocacy strategies. Click here to receive your free eBook “Accelerating Strategic Member Engagement”. Industry Brainstorming – Creating new and unique activities for the Supply Chain to collaborate and create a growth focused business environment.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

OCTOBER 26, 2016

An example of how 3 engagement drives growth at Associations is the Arlington, Virginia based Aluminum Association , led by Heidi Biggs Brock, President and CEO. This is another example of how 3 Engagement Strategies Drive Growth. Actionable Data. It can also positively impact your organization’s business model.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

APRIL 26, 2017

An industry wide business impact survey (instead of an association focused product and service satisfaction survey). For example, NPES , the Aluminum Association , the American Staffing Association , the Society for Vascular Ultrasound , and the Jewelers of America have transformed themselves into WISP’s.

eBook 119

eBook Cost Revenue Industry 119

Higher Logic

OCTOBER 10, 2019

Success and Support : Your customer success and support teams have access to health scores, NPS surveys, and CSAT data that can indicate customer happiness. Learn more in our eBook: Customer Life Cycle Management. Use those interactions to assign point values to their unique customer profiles.

How To 189

How To Products eBook Review 189

Potomac Core

AUGUST 2, 2017

According to a survey conducted by the Association of Financial Professionals ( AFP ), “This marks the fifth consecutive quarter where organizations accumulated cash at a greater rate than they anticipated entering the quarter.” Your organization should begin with a professional survey utilizing a Data Scientist.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

WBT Systems

FEBRUARY 6, 2018

They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. What they do is more revealing of their true needs than what they might have told you in a survey last year—or what your committee is telling you now. No demand, no students. We’re not done yet.

Course 160

Course How To eBook Price 160

Potomac Core

NOVEMBER 3, 2015

The most consequential data comes from member impact surveys where external and operational concerns can be translated into an association’s external objective. For example: Brent J. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

Innovation 100

Innovation Industry eBook America 100

Potomac Core

APRIL 19, 2016

In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.” For example, in 2012, AOPL and API (the American Petroleum Institute) collaborated to build an Annual Liquids Pipeline Safety Performance Report & Strategic Plan. Advocacy Strategy Shift.

eBook 100

eBook DC Member Engagement Innovation 100

Association Success

MAY 25, 2017

Consider, for example, how people tend to respond to being bombarded with advertising. In our new eBook, we look at this and other ways to increase your non-dues revenue without sacrificing membership engagement. Obvious marketing strategies, and a suspicion that they are being “sold to”, work immediately to turn people off.

eBook 60

eBook Revenue Survey Course 60

Higher Logic

NOVEMBER 21, 2018

In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). You likely recognize this example of customization – your Amazon homepage. But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

WBT Systems

JANUARY 23, 2018

The survey said members want to learn the skills taught in the course. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. But do people know they need these skills?

Course 175

Course LMS Price Newsletter 175

Higher Logic

MAY 16, 2016

The key is a look at psychology , as Sarah Hawk explained in the new eBook Using Automation to Support Motivation in Online Communities. Here are a few examples: Intrinsic Rewards -- Feeling helpful or as if you’re contributing to a greater good. Here are a few examples for a more intrinsically motivated community: 1.

millennials 185

millennials eBook Examples Survey 185

Potomac Core

MARCH 7, 2016

For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Disruptive Advocacy.

Strategy 100

Strategy DC eBook United States 100

WBT Systems

NOVEMBER 29, 2016

For example, discussion forums can be used to encourage debate and collaborative learning when tied to a particular course or module. A small selection of some of the different content types you may wish to use for eLearning could include: Documents – Microsoft Word, PDF, ebooks. PowerPoint Slide Presentations.

LMS 150

LMS Tools Content Authoring Tools 150

MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. For example, you can enter anyone who asks a question during the Q&A at the end of a speaker session. On-demand content can include pre-recorded videos or ebooks that supplement their takeaways from live sessions.

Social Media 52

Social Media eBook Price Content 52

MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. For example, you can enter anyone who asks a question during the Q&A at the end of a speaker session. On-demand content can include pre-recorded videos or ebooks that supplement their takeaways from live sessions.

Social Media 52

Social Media eBook Price Content 52

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Make someone’s day and nominate them right now—and that will make your day too. Wed 9/8 at 3 p.m.

Learning Management System 195

Learning Management System Education Technology Review 195

Aptify

DECEMBER 12, 2017

Check out our new eBook: How to Subtly Push for Change When It’s Obviously Time for an Upgrade. Participate in an Internal User Survey. An internal user survey will help you get a broad understanding of user and data issues. For example, what processes do they use it for and what type of reports or data do they pull?

Project 56

Project Team Software System 56

Association Adviser

NOVEMBER 13, 2018

Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

.orgCommunity

FEBRUARY 25, 2019

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Aimee provided this example based on her profile as a professional marketer: Attribute Topic. Shadow a member on the job for a day.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Briefings

DECEMBER 19, 2020

For example, an association may provide its member list to an affinity partner or benefit provider for the purpose of marketing their program directly to the organization’s members. It’s collected using surveys, questionnaires, gated content, contests, etc. This is data the association owns directly. Yeah, we get it.

Marketing 52

Marketing eBook millennials Cost 52

Disciple Media

MAY 24, 2023

Why building an email list is crucial for your business The importance of having a large email list that represents an accurate survey of people interested in your product or service cannot be overstated. They may take the form of an ebook, PDF, image, instructional booklet or something else. It could just as well be indirect.

How To 36

How To Email Marketing Newsletter Discount 36

Aptify

DECEMBER 6, 2017

Download the Inbound Marketing for Associations eBook today! For example, inbound marketing helps you move a prospective member through the recruitment journey by first attracting their attention, nurturing their interest, demonstrating the value of membership, and, ultimately, converting them from a website visitor to a new member.

Marketing 56

Marketing Software Content Process 56

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Bring examples of your content for peer discussion and review. Bring examples of your content for peer discussion and review. It’s so spot on. 1 CAE credit. Location: Alexandria VA.

eBook 46

eBook Social Media DC Content 46

Slice-Works

JUNE 5, 2014

I will be answering that objection with ideas and real-time examples farther down in the post. In the next year, 67% of marketers who responded to the survey plan on increasing their YouTube marketing, while half of those same marketers plan to increase their use of Pinterest. — eBooks and other freebies – pin your freebies.

Marketing 28

Marketing Social Media eBook Video 28