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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

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Data Fuels Active Innovation

Potomac Core

In essence, economic data fuels active innovation at Associations. As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Data Driven Active Innovation. Pallet Industry Growth

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Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Business Success Redefined. Big Data Strategies.

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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100
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Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Check out the eBook below for tips. Marketing (45%). Innovation (42%). Innovation. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. staff members.

Analysis 272
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3 Association Growth Strategies

Potomac Core

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. It’s all about alignment with industry and professional outcomes that your members care most about. Sluggish global growth and U.S. 3 Association Growth Strategies.

Strategy 164
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3 Engagement Strategies Drive Growth

Potomac Core

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. Market Focus.

Strategy 100