Potomac Core

OCTOBER 26, 2016

In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement. Association Loyalty?

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. 4 Association Disruption Strategies. Disrupt Ourselves.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

MARCH 1, 2015

Utilizing a highly engaged and strategic board task force will help your Association have a reality check. Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.”

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100

Strategy DC eBook United States 100

Higher Logic

JUNE 5, 2020

But before we dive into those stats and facts, don’t miss out: The Community Roundtable provides incredibly helpful analysis on three trends in the report, along with specific recommendations you can apply at your organization, all available in the full report below. Online Community Strategy. Online Community Engagement Stats.

Analysis 272

Analysis Cost eBook Report 272

Higher Logic

OCTOBER 8, 2018

In the same regard, there should be some strategy and budget considerations behind the modules you invest in. Every successful organization plans for one, some, or all of the objectives listed below, and it’s important to make sure your community is growing alongside your organization’s goals and planning.

eBook 109

eBook Directory How To Member Experience 109

Association TRENDS

AUGUST 27, 2021

and our new eBook outlines how to do it. Our Chapter Performance eBook covers innovative strategies to build strong relationships with chapter leaders who are willing to share both the work and the rewards (revenue). We detail how to leverage: Component Performance Data Financial Data Member engagement Data.

eBook 97

eBook Member Engagement Revenue Innovation 97

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Aptify

DECEMBER 13, 2017

It’s smart to do this through relatable and relevant content , such as your website, blogs, social media, and emails — but perhaps one of the most overlooked tactics to increasing member engagement in the long run is the “onboarding.” Try these 10 foolproof steps listed in our ebook. Meeting The Demand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JANUARY 30, 2019

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. This lapsed member base was both a challenge and opportunity. Read about how AARC automated their online community for better member engagement.

Case Study 149

Case Study eBook Member Engagement Class 149

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Communications 209

Communications Software Member Engagement Event Planning 209

Higher Logic

APRIL 14, 2020

We spoke with a few of those customers to hear more about their initiatives, and we're sharing a few of these observations with you, to encourage you and maybe inspire some ideas for your own organization. Community Engagement is Skyrocketing. Members Supporting Members, Personally + Professionally.

Library 318

Library Austin eBook Learning Management System 318

Potomac Core

OCTOBER 29, 2017

Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information. These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. Association Supply Chain Advocacy is Fueled by Actionable Research.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

MemberClicks

SEPTEMBER 15, 2023

Online communities have become a cornerstone of member engagement for organizations of all sizes. However, building a successful online community requires careful planning, the right software and a few best practices to ensure a successful launch and member adoption. Learn more about CommUnity here.

Tools 52

Tools eBook Software Proposal 52

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. Have additional questions? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

JULY 9, 2020

Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where we stand so that we can celebrate our results, or work on ways to get more community members engaging. Sign up for Super Series.

eBook 156

eBook Review Report Tools 156

Higher Logic

MARCH 12, 2019

Align Your Staff for an Effective Member Communications Schedule. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. Do it for Your Members… and Your Staff. So here’s the secret. Let’s get started. Use the same communication tools. The biggest payoff?

Communications 174

Communications eBook Tools Team 174

Association TRENDS

JUNE 15, 2021

Do you have data-driven strategies for communicating the positive impact of your chapters? In our new eBook, we look at three ways data can improve not just chapter performance but also the relationship with your components (chapters, sections, states, affiliates, networks, etc.). If not, you’re not alone. We have you covered.

eBook 52

eBook Tools Revenue Member Engagement 52

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. This means your Association needs to build strategies that help your members achieve their business and professional outcomes.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Does your organization address some or all of the factors that define the recession ready association? Forward thinking associations are going to great lengths to help their member’s industries achieve business success.

eBook 147

eBook Survey Member Engagement Industry 147

Higher Logic

OCTOBER 23, 2018

This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any significant ROI. 23% of associations reported members found l ack of value.

Tools 258

Tools eBook Report Learning Management System 258

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. Analyze customers’ historical journeys so you can see what turns some of them into members. Discover what your most loyal customers do and what your most engaged members do.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

NOVEMBER 11, 2016

Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Elisa Pratt, chief global member engagement officer, ASIS International. More info/register.

Handbook 239

Handbook Washington eBook DC 239

MemberClicks

AUGUST 15, 2022

Learning management software was developed, as the name would suggest, to help organizations manage e-learning programs. This could be as formal as a credentialing program, or as informal as a members-only resource for resume, cover letter and interview best practices. Your organization has expertise that people are seeking.

Learning Management System 95

Learning Management System System LMS eBook 95

Reid All About it

JUNE 7, 2019

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? The Road to Member Engagement Is Paved with Personalized Marketing. Your association’s goal is to provide meaningful experiences so your members stay engaged. Absolutely not?

Proposal 170

Proposal eBook Maine Tips 170

Potomac Core

SEPTEMBER 9, 2015

Since the tools to capture critical information about your constituencies are more readily available, your organization can gather and mine data more quickly. More importantly, the data can uncover new engagement opportunities that increase your association’s productivity and profitability. Next Steps. Notwithstanding U.S.

Innovation 100

Innovation eBook Member Engagement Cost 100

Potomac Core

APRIL 19, 2016

Advocacy Strategy Shift. At AOPL , (the Association of Oil Pipelines) the spike in federal activity requires increasing daily focus on two critical agencies, DOT (The Department of Transportation) and FERC (the Federal Energy Regulatory Commission) notes Andy Black, President and CEO of the organization. Member Engagement.

eBook 100

eBook DC Member Engagement Innovation 100

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Organizer: Robert Taflinger.

San Diego 259

San Diego Strategy Conference North Carolina 259

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

Potomac Core

JANUARY 6, 2016

Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. They are organizations who: See themselves as strategic allies to the industries and professions they serve. Driverless Associations. What are Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Potomac Core

APRIL 5, 2016

As global and domestic economies endure uneven performance, highly engaged boards who are strategic in focus are leveraging their industry associations to devise growth and operational excellence strategies. Member Engagement Creates Association Relevance. 60% Revenue Growth Reflects Inspiration and Momentum.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

MAY 3, 2016

Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. Slow Growth Creates Member Engagement Opportunities.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? Positive Association Disruption through Member Engagement. In a 24/7 world and a knowledge economy, professionals and members have a multitude of choices ranging from associations to for profit firms.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

OCTOBER 13, 2015

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions? Future Workforce Needs.

Innovation 100

Innovation millennials eBook Certificate 100