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Membership Recruitment Book Release

Membership Marketing

You can order your copy of the book in print or as an eBook on Amazon. Membership Recruitment is a thoughtfully written guided tour of today’s membership marketing universe, complete with how-to advice for the uninitiated, updates for the experienced, and fresh insights for everyone.” Here are some of the early book reviews.

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10 Overlooked Tactics for Growing Association Membership

Aptify

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. So, what strategies guide your plan for recruiting these new members?

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Every successful organization plans for one, some, or all of the objectives listed below, and it’s important to make sure your community is growing alongside your organization’s goals and planning. This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention.

eBook 109
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Why does member retention matter? Engage your members.

Strategy 130
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How to Make Culture, Not Perks, Work For Your Organization

Higher Logic

These types of workplace perks are everywhere these days, but they may actually be harming your organization. These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. This has the potential to create resentment amongst organization members.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. New Member Acquisition.