Mon.Aug 08, 2016

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Why Building Community Online is Important When Attracting and Engaging Millennials

Socious

71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people.

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Organizational Alignment Flows From Decentralized Decision-Making

Eric Lanke

I wrote a post some time back on what I called paradoxes in association management , which I defined as counter-intuitive practices that we must embrace if we want to be successful. Here's one: Organizational alignment flows more easily from decentralized decision-making than command-and-control bureaucracy. This one might be the most counter-intuitive of them all.

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5 Ways to Use Snapchat for Events

Association Adviser

Eryn Underwood, Naylor Association Solutions. Could Snapchat, the social media messaging app used by 150 million people daily , be the key to improving your event communications? Since the introduction of its signature feature, “Stories,” in 2013, Snapchat has allowed users to share sequences of photos, videos, text and more (called “snaps”) directly to all their friends at once by adding them to their story, which is where snaps remain for 24 hours after they’re posted.

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How the Outdoor Industry Found Its Lobbying Voice

Associations Now

More organized than ever, groups like the Outdoor Industry Association have started to make inroads on the advocacy front, thanks to two big factors: the ability to get disparate voices at the table, and the support of industry advocates at the state level. Colorado and Utah are not the closest places in the world to Washington, DC, but the outdoor industry—thanks in no small part to its economic clout—is well-positioned to make the political gap a lot smaller.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What are the most common benefits from implementing a new AMS?

Effective Database

On occasion when working with a client during the selection of a new AMS, my client will say something like this: “My board is very supportive of our project, but several board members have asked a question along the lines of ‘What benefit will we get from this new system?'” And while the benefits of a new system will vary depending on your circumstances, here are the most common benefits of implementing a new AMS: Improved efficiency – With new and better technology, sta

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Learning Content Curation for Association Member Education

.orgCommunity

From : Blog Entry >> Michelle's Blog Entry Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Content curation has been around for hundreds of years, since humans started collecting and organizing information and artifacts, but it has taken on a new meaning in this age of the internet and social media – now there is mor

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Mosquito Control Group Spreads Zika Education

Associations Now

Even before state health officials confirmed cases of the Zika virus in Florida, the American Mosquito Control Association was busy dispersing information on controlling the threat. In the face of the recent cases, the group has redoubled its efforts. Last week, the Centers for Disease Control and Prevention warned pregnant women and their partners not to travel to a community just north of Miami where Zika is actively circulating.

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How to Make the Most of ASAE Annual Expo 2016

.orgCommunity

From : Blog Entry >> Michelle's Blog Entry With less than a week to the ASAE Annual Meeting and Expo 2016 , the largest event for Associations each year, we are putting in place our final preparations to exhibit at Booth #515. As we pack and ship our materials, arrange meetings with partners, clients and interested associations, and put the finishing touches on our demos, we started thinking about all the opportunities that the ASAE Annual Expo 2016 provides.

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How to Identify Your Next Challenge

Associations Now

Leaders get into ruts like everybody else, and boards don’t always press them. If you’re seeking to broaden your ambitions, your employees may provide some suggestions. This week, leaders in the association community will converge on Salt Lake City for the ASAE Annual Meeting & Exposition. As a veteran of a few ASAE Annuals, I know that each one has its own particular energy and high points.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Monday Buzz: Cool Your Jets

Associations Now

Jet.com, an Amazon competitor that initially attempted to go all in on a membership model, sells to Walmart. Also: Check out this clever response to the Olympics’ controversial “Rule 40.” Talk about a quick exit. This time last year, the online retailer Jet.com was just showing off its potential to the public, pinning its hopes for success on a membership model that promised big discounts in exchange for a yearly fee.