Thu.Sep 05, 2019

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How You Can Make Your Membership More Affordable For Young Members

Wild Apricot

Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report.

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As Artificial Intelligence Use Increases, Ethics Policies Needed

Associations Now

New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology. They also haven’t created ethics policies to address AI use, though they should. While many organizations are integrating artificial intelligence into their daily work, they don’t appear to be concerned about possible unethical uses of the technology.

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How to tell if your non-dues revenue programs are worth it

Association Success

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value?

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Can You Better Accommodate Attendees’ Peak Learning Times?

Associations Now

Some of your attendees will be early birds, while others will be late risers. Is there a way to accommodate both groups’ learning preferences, and what does it mean for your association? There’s a lot of talk about how organizations can better accommodate their employees’ work preferences, whether that’s by letting them work from wherever they want or whenever they’d like.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Are you ready to kick @$$ and take non-dues revenue?

Association Success

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. In “Kickin’ @$$ and Taking Non-Dues Revenue,” we re-examine a discussion between Arianna Rehak, Laura Taylor, Kelly Turner and Tamela Blalock during SURGE Co-Creation, ou

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Daily Buzz: The Evolving World of Content Marketing

Associations Now

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. Also: More employers are embracing a workforce that wants to go casual. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. No more. Instead, brands have embraced content marketing, a multibillion-dollar growth industry that helps organizations succeed in a fragmented media landscape.

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It’s time for your association to go back to school

Nimble AMS

How Salesforce Trailhead makes product learning useful, easy, and fun for associations. To operate efficiently and effectively, your staff needs to know how to use your association management software to its fullest. Here’s how Salesforce Trailhead makes product learning useful, easy, and fun. When you think of “back to school,” you might not think about your association.

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Six Ways to Wow Attendees with International Cuisine

Associations Now

Incorporate global elements into F&B by putting a new spin on a traditional dish or selecting unfamiliar recipes to delight attendees. Spending time in a different city during a conference adds extra excitement to the occasion. But meeting planners can take that a step further by also introducing attendees to another country—by offering international cuisine at their event.

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Conference Circuit: Specialty Pharmacy

Associations Now

Rundown Attendees: 1,200 plus. Exhibitors: 60 plus. Education sessions: 35 plus. The National Association of Specialty Pharmacy’s 7th Annual Meeting & Expo begins next week in Washington, DC. Attendance is expected to top 1,200. More than 1,200 specialty pharmacy professionals—including senior executives, pharmacy directors, staff pharmacists, consultants, and other management-level personnel—are headed to the nation’s capital to participate in continuing-education sessions, make new connect

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How Women’s Tennis Gained a Path to Higher Education

Associations Now

Since 2013, the Women’s Tennis Benefits Association has formally supported an online education program that has helped top players go back to school. The big idea came from a member: Venus Willams. The association that represents women’s tennis has built an entire program to support players who want to combine the rigors of the pro tennis circuit with higher education.