Tue.Nov 20, 2018

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Why a cloud-based AMS can be perfect for smaller associations

YourMembership

Some AMS providers offer on-premises hosting, which means you would have to host machines, servers and databases on site. This approach requires dedicated onsite staff members to update and maintain software and hardware – not always the best approach for smaller associations. A cloud-based AMS is a great option for smaller associations because efficiency multiplies.

Software 191
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Association Awareness is Actually a Different Problem in Disguise

Smooth The Path

Low sales for almost every organization in every sector looks like an awareness problem. “If only more people knew about our pogo sticks, inflatable canoes, or apples, more people would buy.” Incoming association boards and staff often leap to this conclusion too. Flat membership numbers or small market share must mean low awareness. Low awareness usually is a symptom, not a cause, however.

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Rich Millington: How to Make Your Community Indispensable [Super Forum RECAP]

Higher Logic

“Is your community indispensable to your organization? How about to your members?”. Rich asked the packed room these questions. A few people raised their hands, but most looked around with sheepish smiles. It’s hard to say definitively that your online community is indispensable , or absolutely necessary , to the organization you work for , unless you’re the CEO and you can make those kinds of decisions.

How To 136
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December Social Media Post Ideas for Associations

GrowthZone

December is an ideal time for associations to post regularly on social media. Social feeds will be crowded with consumer-targeted advertising, so member-based organizations have the opportunity to stand out with useful and meaningful content. On the other hand, it’s the time of year when many association social media managers take time off. Plan ahead for days out of the office with these holiday and event ideas for your December posts: MONTHLY: Toy Safety Month.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Your AMS vendor’s implementation approach is as important as the software

Nimble AMS

As you consider moving to new association management software (AMS), you likely think about what types of product functionality and best practices are built into the system. But equally important is your software vendor’s approach to implementing the system. Many AMS vendors use the same basic implementation phases: Onboarding, Discovery, Implementation, and Launch.

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Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members?

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Ten Marks of a Great Co-Worker

Association Success

Being a good co-worker is integral to you and your organization’s success, but what does that look like? There is no shortage of literature on leadership. Being a good leader means supporting, equipping, and galvanizing a team to fulfil its potential. But given that the potential of a team is so much greater than the sum of its parts, it is strange that we rarely talk about being a good co-worker.

Team 60
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New Senior Dining Group Launches as Sector’s Ambitions Grow

Associations Now

The Senior Dining Association, just a few months old, targets food service in the senior living space—a space that’s raising its standards for a new generation. A new association has one key item on its menu: A plan to raise the culinary standards at senior living facilities around the country. The Senior Dining Association , which got off the ground earlier this year, aims to separate the unique needs of food service at senior living facilities.

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AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits with an eye towards our next book. Most recently, we co-authored a policy brief for the Toda Peace Institute on the age of automation and it implications for civil society. We are tracking the conversation and resources about AI and Nonprofits and social good.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Why Did We Start Pardoning Thanksgiving Turkeys, Anyway?

Associations Now

One of the most offbeat pop culture phenomena involving the office of the president is the annual pardon of Thanksgiving turkeys. Here’s how the phenomenon took off—and how associations have helped the whole process along, including this year. The presidential turkey pardon, taking place Tuesday, is a strange phenomenon that has become a modest, if memorable, part of the White House’s calendar.

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5 Ways to Use Experiential Marketing for Events

Expo Logic

Consumers, and attendees, have much higher expectations when it comes to their experience with your brand or with your event. Attendees anticipate having meaningful and memorable experiences at your event and organizers are finding new ways to keep up with these expectations. Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand.

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Daily Buzz: Your Standing Desk Is Overrated

Associations Now

Replacing sitting with standing at work doesn’t mean you’re getting more health benefits. Also: why employees cut corners in day-to-day operations. Standing desks might not have the health benefits you think they do. Sure, we all know that sitting for long periods of time is not good for our health—but standing desks don’t promote physical activity.