November, 2017

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The Complete Guide on How to Start an Association

Wild Apricot

This step-by-step guide to covers absolutely everything you need to know about how to start an association in the USA.

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Debunking Learning Myths: 12 Facts About Adult Learning

WBT Systems

If you make your living in the lifelong learning business, you don’t want to rely on obsolete information to do your job. But, unfortunately, you might still hear people espousing some old learning myths, despite the progress neuroscientists and professional development experts have made in understanding how adults learn. We’re here to debunk some of those learning myths, starting with one that has incredible staying power. #1 – The learning style myth: please make it stop!

Education 313
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VOC Leaders: How Hermes delivers success by measuring the entire customer journey

Reid All About it

Hermes is a leading parcel courier in the United Kingdom and is committed to always being the first choice among U.K. consumers. Doing so requires a deep focus on improving. The post VOC Leaders: How Hermes delivers success by measuring the entire customer journey appeared first on ForeSee.

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Diversity and inclusion must move beyond discussion.

YourMembership

Recently, The Ohio Society of CPAs (OSCPA) has been evolving our diversity and inclusion (D&I) efforts to create an intentional culture shift in the association. Why are we making D&I a priority? Research shows companies that elevate D&I beyond just a focus on creating greater demographic diversity financially outperform their peers and an inclusive business.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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4 Customer Retention Metrics You Can Find in Your Online Community

Higher Logic

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases. That’s why the best online community software has customer retention metrics built in – so you can see how likely your customers are to stay loyal to your company. Here are four community metrics that will give you a snapshot of how customers are interacting with your business online and how likely they are to stay. 1.

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You Know You Work for a Nonprofit When.

Wild Apricot

If you’re a nonprofit person, you’ll probably relate to one or more of these 23 classic situations.

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How to Build an Online Learning Program with a Limited Budget

WBT Systems

It’s frustrating when you’re the only one in your office who can see the future. You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget.

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Association Brain Food Weekly: 11.17.17

Reid All About it

The weekly list of free educational events for the association community… Next week, I find hard to believe, is Thanksgiving week so only a few webinars are scheduled. I’m taking that as permission to make my recommended reading list a bit longer than usual. Now that the holiday season is heading our way, ready or not, we’re all going to need time for white space.

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A tech budget your association or nonprofit board approves.

YourMembership

Advances in technology don’t standstill for associations or nonprofits, no matter how tight their budget. Every year, even the simplest of computing advancements can require upgrades to some hardware or software. But, failing to keep up with the techno curve and allowing your organization to steadily fall behind can leave your organization in a deep hole.

Software 243
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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5 Lessons to Help You Start Using Data Science

Higher Logic

What comes to mind when you think about the term “data science”? Most of us have heard of it, but have trouble translating it into something useful. We struggle to describe data science and actually use it to solve problems, even as it becomes one of the hottest new areas in business. Brad Klingenberg, VP of Data Science at Stitch Fix, has no such problem.

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Interview with an Expert Series: Tracy King

Blue Sky eLearn

Education is a lifelong passion for Tracy. Throughout her early career she was repeatedly asked to develop and deliver training – so she decided to pursue her masters and become an instructor. Fresh out of graduate school, she realized she was a subject expert but had a lot to learn about learning. Her first day in the classroom she could see before her eyes when her methods succeeded or epically failed.

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Every Nonprofit Hashtag in One Big List Plus The Best Hashtag Campaign I’ve Seen

Wild Apricot

Here's a list of all the nonprofit hashtags. I also included all the nonprofit Twitter chats and the best hashtag campaign I've seen.

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Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

WBT Systems

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that they’ll lose these aging members to retirement. But don’t jump to that conclusion—older members may not be going anywhere anytime soon. According to a Merrill Lynch/Age Wave study, nearly 50 percent of retirees want to continue working in retirement. One-third said they have to because they need the money, and two-thirds want to work to stay mentally active.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Association Brain Food Weekly: 11.24.17

Reid All About it

The weekly list of free educational events for the association community… CB Insights published one of the best explainer posts I’ve read about blockchain technology. The article also covers Bitcoin, Ethereum, initial coin offerings, and promising use cases. That’s your weekend reading right there. Did you know reading rewires your brain and makes you more emotionally intelligent and empathetic?

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A season for transformation.

YourMembership

During the past few months, we’ve introduced some exciting new ways to think about the solutions you expect from your association management software (AMS) and the value you create for your members. We’re happy to share a summary of our Summer 2017 and Fall 2017 AMS product updates, celebrating your success as you continue to. The post A season for transformation. appeared first on YourMembership.

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How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Higher Logic

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” The answer is not obvious. For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. (Don’t get distracted by: “But I contacted 100 people, so I only spent $10 per person.” No, you didn’t. 95 of those people didn’t join.).

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Ultimate Guide to Choosing Free Membership Management Software

Wild Apricot

Don't choose a free membership management software option before reading this guide. I'll show you the benefits of each option and how to choose between them.

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Learning Pathways: How to Fill Your Industry’s Skills Gap

WBT Systems

If you ever hiked up a mountain without the help of a trail, you know how frustrating and, sometimes, dangerous it can be. You might head off along a ridge in the wrong direction or end up at the bottom of cliff with no way up. A well-marked trail helps hikers get up a mountain efficiently and safely—and well-marked learning pathways helps learners achieve professional goals efficiently too.

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Association Brain Food Weekly: 11.10.17

Reid All About it

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

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10 email marketing best practices for your organization.

YourMembership

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. Surely, they must have been on to something. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. appeared first on YourMembership.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy.

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Tips for Monetizing Your Webinars

Blue Sky eLearn

So, you’ve decided to start offering webinars. Or maybe you’ve been hosting webinars for a while but now you’ve decided it’s time to start monetizing them. Over the years Blue Sky has managed educational webinars for all types of clients who have a variety of different webinar goals – to use them as a value-add for members, to keep their audience engaged throughout the year, to offer continuing education credits through virtual events, and of course, to drive additional non-dues revenue to their

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A Letter to Nonprofits That Want to Hire a Volunteer Manager

Wild Apricot

Dear Nonprofit Decision-Maker, If you are looking to hire a volunteer manager, please read this post.

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Why Do People Resist Change?

Jamie Notter

Sorry for the bait and switch, but that’s actually the wrong question. People don’t resist change. They resist doing things they think are stupid. They resist doing things that go against their own interests. And here’s the big one: they resist doing things that don’t make sense to them. So if you know that you need to make some important changes inside your organization, you should worry less about moving people’s cheese, and you should focus more on whether or not your proposed change makes fu

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!