Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And, it could all result in nothing if you don't use effective tactics to drive meaningful growth. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Associations Now

JULY 29, 2019

A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the quickening pace of change. But is the real issue your organization’s inability to find its footing? Associations are facing a lot of risks, but one that isn’t discussed much as it should be is the treadmill effect, or the quickening pace of innovation.

Technology 98

Technology Leadership Strategy Report 98

Association Success

AUGUST 1, 2019

How can associations cater to learners? In the educational landscape, associations have an important role to play in helping learners become job-ready. By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just about everywhere.

Education 88

Education Analysis Newsletter Content 88

Association Adviser

JULY 30, 2019

Associations produce valuable content for members, but it's easy for that information to get lost in a crowded inbox. Personalize communications at scale with an AI-powered enewsletter. The post The Benefits of an AI-Powered eNewsletter appeared first on Association Adviser.

Communications 60

Communications Content Newsletter Technology 60

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Nimble AMS

JULY 30, 2019

How integrations with your association management software can improve the member experience. As for-profit companies provide more connected experiences, your members expect the same in more areas of their lives – including their experiences with your association. Here’s how you can start to deliver a more seamless member experience for your members through system integrations.

System 60

System Technology LMS Course 60

WBT Systems

JULY 30, 2019

Which Educational Delivery Method Is Best for Your New Program? Read more about Which Educational Delivery Method Is Best for Your New Program?

Education 232

Education 232

Achurch

JULY 29, 2019

Part 3 of 3. If you tuned in to the first two parts of this three part blog series on associations transitioning to a virtual workplace, you’ve already read about why and how The National Council of Teachers of English (NCTE) has been working to transition to a virtual workplace. In this last segment, two staff members were interviewed and asked to share their perspectives.

Products 79

Products Cost Tools Communications 79

Association Success

JULY 30, 2019

How can you leverage metrics and data to increase member engagement? There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your association meets these needs.

Organization 78

Organization How To Membership Management Member Experience 78

Associations Now

AUGUST 2, 2019

AI Goes Both Ways While AI is often thought of in terms of marketing when it comes to email, it’s been widely used in nonmarketing contexts for decades. As Brianna Connelly of Return Path recently explained to BizReport , spam filters and features such as Gmail’s Primary inbox are driven by artificial intelligence to help people better parse their messages.

Newsletter 104

Newsletter Email Marketing Content Tools 104

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

WBT Systems

JULY 30, 2019

Which Educational Delivery Method Is Best for Your New Program? Read more about Which Educational Delivery Method Is Best for Your New Program?

Education 150

Education 150

Association Adviser

JULY 30, 2019

Children are the ultimate optimists. They run toward everything and greet the world with a hug. Certainly, their optimism is fueled by the innocence and inexperience of youth, which lacks the knowledge of significance and consequence that comes with age. It is a blissful naivety that allows them to embrace their surroundings without fear of […].

Leadership 72

Leadership 72

Association Success

AUGUST 1, 2019

In the educational landscape, associations have an important role to play in helping learners become job-ready. By learners, I don’t just mean those at the start of their professional careers, but also those at a later stage looking to make a change in career paths. We can find them in our staff, our members, and just about everywhere. We never stop learning, do we?

Education 68

Education Analysis Newsletter Content 68

Associations Now

AUGUST 1, 2019

A new report from American Express Meetings & Events says that planners can still deliver an excellent event experience, even if they lack the money or other resources they desire. Think having a smaller budget or fewer resources for an event means that it won’t be as successful? Think again. A new report from American Express Meetings & Events, called “ In-Depth Look at the Event Experience: What Marketing Owners Want ,” dives into how meeting planners can set objectives and desig

Resources 97

Resources Report Event Planning Content 97

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

HighRoad Solution

JULY 29, 2019

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?

Course 60

Course Communications Marketing Email Marketing 60

Association Adviser

JULY 31, 2019

Our Online Career Center Glossary is a list of terms commonly associated with the creation and management of online career centers for anyone in charge of maintaining their association's job boards or career portal. The post “I’m Newly Responsible for My Association’s Online Career Center. Now What?” appeared first on Association Adviser.

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Association Success

JULY 30, 2019

There are numerous benefits of digital technology to harness in associations, but today, I want to tell you about metrics and data in membership organizations and how to effectively use them. I think there are three components to this: 1. Clarify who your members are. You need to know what their needs are and how your association meets these needs.

Organization 68

Organization How To Membership Management Member Experience 68

Associations Now

AUGUST 1, 2019

Until a new DOL rule announced this week, association retirement plans can be offered by associations of employers in the same city, county, state, or metropolitan area—or by a particular industry nationwide. The Department of Labor announced a final rule this week that makes it easier for small businesses that belong to the same trade association to offer retirement plans to their employees.

Press Release 84

Press Release Cost Industry 84

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

HighRoad Solution

JULY 29, 2019

Marketing communications usually contain an email opt-out option, which is generally a link at the end that says “unsubscribe.” Of course, you hope that none of your recipients ever click the unsubscribe link. But what if they do?

Course 60

Course Communications Marketing Email Marketing 60

Association Adviser

JULY 29, 2019

Water is life. Working in the water industry has been a way of life for Michele Grenier, executive director of the Ontario Water Works Association (OWWA) since 2016. Her unique background and longtime involvement with OWWA serves her well as she and the association strive to create an environment of open knowledge exchange that helps […]. The post Water, and Keeping an Association Relevant, is a Way of Life appeared first on Association Adviser.

Industry 65

Industry 65

Association Success

JULY 30, 2019

What began as a notion in November 2017 has now confidently become a certainty: that the best, brightest, and boldest ideas come from minds meeting. Along with thousands of association professionals, AssociationSuccess.org saw this thesis in action, and over the past 2 years our free virtual conference has evolved. It’s gone from a vanguard experiment to an anticipated gathering for collaboration around innovative ideas.

Course 60

Course Revenue Maine Survey 60

Associations Now

JULY 29, 2019

Research shows that taking a big risk in your marketing campaigns has big payoff opportunities. Also: a data scientist’s take on how to fix data errors. Want your marketing initiatives to stand out? Be brave with your campaigns. Research from Effie Worldwide, the group behind the marketing industry’s Effie Awards, surveyed 6,000 campaigns to see what makes marketing most effective.

Marketing 82

Marketing Revenue Survey Tips 82

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

ReviewMyAMS

JULY 29, 2019

We are beyond excited about ASAE 2019 in Columbus, OH in a few weeks! Why? Because we get to celebrate YOU! The amazing association community: All 1000+ reviewers, AMS partners, industry supporters and thought leaders that have given time to ReviewMyAMS. We want to THANK YOU for making ReviewMyAMS such a success! So we're offering $1,000! Wait, what?

Columbus 66

Columbus Review Industry 66

Wild Apricot

JULY 30, 2019

Struggling with managing your volunteers? Here are the top volunteer management software tools — many of which are free! — plus many more resources to make volunteer management and scheduling a breeze.

Software 68

Software Organization Tools Resources 68

Beth Kanter

AUGUST 2, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and to spread generosity. We are most excited about the human side of AI and how it will augment the work of fundraisers and create a better experience for donors. What about your nonprofit? Are you trying to get up to speed on AI and other emerging technologies and how they might impact your work?

Colorado 48

Colorado Survey Examples Technology 48

Associations Now

JULY 28, 2019

A new study connects a strategic plan with optimism among association leaders and staffers. That’s great—just make sure the board is engaged too. There are plenty of ways an association executive can try to feel optimistic these days. A walk on a cloudless late afternoon. A catch-up conversation with a friend you haven’t seen in a while. A happy-hour get together with staffers.

Strategy 76

Strategy Committee Survey Report 76

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Review