Sat.May 30, 2020 - Fri.Jun 05, 2020

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Why failure is more valuable than success

Association Success

The most challenging moments in life have some things in common. They are the moments we disappoint our peers or loved ones, don’t meet expectations, or fail to accomplish a goal. The fear of failure is deeply embedded in our culture, from the education system to the way many companies work. Failure is simply not an option. . But what if that wasn’t true?

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Online Communities in 2020: 28 Key Facts + Statistics to Know

Higher Logic

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. This year is no different. 2020's report, The State of Community Management: Changing the Way the World Works , highlights three big themes: Advanced communities create generative value.

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Pledge Fundraising: 4 Tips for Creating a Powerful Campaign

Wild Apricot

Pledge fundraising raises money through promises of donations to be collected at a later date. Here's how you can pull off a successful campaign.

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Association Brain Food Weekly: 6.5.20

Reid All About it

The weekly list of free educational events and resources for the association community… What a week. This tweet summed it up for me. It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Postponing Member-Centric Engagement Webinar

Spark Consulting

Out of respect for the ongoing uprisings protesting the murder of George Floyd and longstanding, unaddressed racism and racial discrimination in American society, I’ve requested that Association Insights postpone our scheduled Wednesday, June 3 webinar, Leading Engagement from the Outside In, to a later date. I don’t feel it is appropriate to host this session in the middle of yet another tragic moment in our shared history.

More Trending

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Changing Your Website Theme: Tips from a Home Beer and Wine-Making Organization

Wild Apricot

If you're thinking about redesigning your site by switching your Wild Apricot website theme, this blog covers some best practices that have been shared with us by our guest blogger, Karen Wall, Webmaster of Wines and Steins.

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What is CAE Certification for Association Professionals?

GrowthZone

The Certified Association Executive (CAE) Program was established in 1960 by the American Society of Association Executives (ASAE) to promote the highest standards of association management. For over 60 years , it has served to credential association professionals and has stood as a mark of excellence. A vibrant program, CAE is designed to enhance individual performance, elevate professional standards, and designate individuals who demonstrate the knowledge essential to the practice of associati

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Extend the Attendee Experience Beyond Your Virtual Conference

Membersuite

At in-person and virtual conferences, attendees listen to speakers, take in new information, get excited about new ideas, and jot down next steps. Keep the momentum going and help attendees apply what they learned with these post-event activities.

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10 Ways to Provide Value to Your Virtual Event Sponsors and Exhibitors

Association Adviser

Even as cities across the country begin a phased reopening of businesses following a months-long shutdown, large-scale events and conferences are being approached with caution. Events throughout the spring rapidly shifted from in-person to virtual-only – to varying levels of success – and, as we look ahead, it’s likely most events for the foreseeable future […].

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Welcoming New Members During a Pandemic

Smooth The Path

Some people are huggers. They greet everyone, even people they don’t know, with a big bear hug. From handshakes to hugs to friendly smooches, our welcomes are about to change. Because of COVID, welcoming new members is changing too. Two years ago, the three most popular and effective new member onboarding tactics were emails, phone calls, and welcoming new members at in-person events, events like chapter meetings, or conferences.

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You’ve Decided to Take Your Event Virtual, Now What?

Achurch

Virtual Event Platform Considerations. For the foreseeable future organizations will be providing virtual and/or hybrid events. Moving from an in-person to a virtual event requires more than just throwing together a few Zoom recordings or sessions. You need to consider platforms that will offer your attendees the highest quality experience and sponsors meaningful opportunities for exposure.

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Black Lives Matter

AssociationChat

Support Black Lives Matter: [link]. What a strange and extraordinary time to be alive in the United States. We are living in a land full of people who have reached a breaking point. With the ridiculous racist evil that continues to take place in our country, we need to collectively and individually do more. We need to do better. I need to do better.

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Empathetic Marketing: Cultivating Creativity and Connection

Association Adviser

It doesn’t matter if you are an individual or a company, we’re all in the same boat trying to make sense of some very new territory because of challenges brought on by the COVID-19 pandemic. Changes are happening quickly, requiring that we adjust how we live and go about our routines as well as how […]. The post Empathetic Marketing: Cultivating Creativity and Connection appeared first on Association Adviser.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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You Have Permission to Try New Things? Even Wacky, Silly Things

Smooth The Path

If your pool noodle knocks someone else’s pool noodles, it means you are closer than 6 feet. You may have seen the article about a German cafe that passed out pool noodle hats to help customers keep their distance. Pool noodle hats are a clever (and silly) solution to a real-world problem. People want to get out and be social, but they also want to be safe.

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Meet our SURGE Connect keynote interviewees

Association Success

We are so excited our SURGE Connect virtual conference is almost here! . Each day of SURGE Connect begins with a keynote interview, conducted by AssociationSuccess.org’s content manager Chelsea Brasted, meant to present new ideas and creative connections between association professionals and experts in other industries. For SURGE Connect, we’ve got a diverse trio of conversations dedicated to brain science, cybersecurity and entrepreneurism thanks to keynote interviewees Alexander McCobin, Jo Bo

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How to provide the personalized experience your members expect

Nimble AMS

Your members’ last great online experience is their new expectation. Is your association keeping up? Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation. So, even if their last experience was with a personalization powerhouse like Amazon or Netflix (highly likely), that experience sets the bar for their experience with your association.

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The Meetings and Conferences I Want to Attend

Idea Architects

A decade ago, the Professional Convention Management Association (PCMA) asked 14 thought leaders about the metamorphosis we need to see in meetings and conferences. I was privileged to be one of them. I recently revisited my contribution to see how it stood up 10 years later: I want more meetings that crackle with energy and excitement—where participants are on the edge of their seats in general sessions and the din of hallway conversations between breakouts is ear-splitting because people have

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Promote and Profit Off Your Virtual Events with Retargeting

Multiview

As the novelty of virtual and hybrid events wears off, one thing that will also mature is the monetization models… The post Promote and Profit Off Your Virtual Events with Retargeting appeared first on MultiView.

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Breaking Open a New Channel for Member Engagement

ReviewMyAMS

Guest post by Peggy Hoffman, FASAE, CAE, Mariner Management More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021. We don’t have any projections on member retention yet however the first two data. Read more. Tags: AMS. associations. member retention. member engagement.

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Silver lining: Lessons learned from social distancing

Ungrated

All of us have been forced to adapt as a result of the COVID-19 pandemic. We’ve canceled nonessential meetings and events to limit large gatherings of people, moved our operations online , and adjusted our daily routines and interactions with others now that we’re observing social distancing. We’ve learned some valuable lessons. Social distancing has promoted and fostered civility.

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Can Competitors be Collaborators?

AssociationChat

Why we need to work together now more than ever. In a Forbes article titled, “Why Collaborating With Your Competition Can Be A Great Idea,” the author shared research indicating that “coopetition” could be a financial win for the organizations that opt to go that direction. “Nowadays, the best partner might be your direct competitor,” says Paavo Ritala, a professor of Strategy and Innovation at LUT University of Technology in Finland.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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[Guest Post] Content Curation: Your Secret Weapon in the Fight Against Information Overload

MemberClicks

The following blog post was written by Elizabeth Weaver Engel, MA, CAE, Chief Strategist at Spark Consulting and Hilary Marsh, Chief Strategist at Content Company. We are all overwhelmed by information these days. So much is coming at us from so many sources that it’s hard to know what to pay attention to, what to trust, or how to put things in context.

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Webinar Recap: How Much Does an AMS Really Cost?

ReviewMyAMS

Guest post by Sigmund VanDamme, Membership Software Evangelist, Community Brands When you consider moving to a new association management software (AMS) system for the first time, or changing the one you have, one of the first questions you’re likely to ask is, “How much does it cost?”. The truth is, there isn’t just one answer because the answer depends on multiple factors.

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Internet Association Hires New Head Lobbyist In California

InternetAssociation

Sacramento, CA – Internet Association (IA) announced today that Dylan Hoffman joined the organization as Director of Government Affairs for the State of California, where he will serve as IA’s head lobbyist in Sacramento. Hoffman previously served as legislative director for California State Assemblyman Jesse Gabriel (D-Encino), where he led a team of staff implementing the member's key legislative priorities, including significant work in the area of privacy and consumer protection.

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The Next Best Thing to Being There: Taking Your Events Virtual - Episode 5

Delcor

Join Loretta and her guest Joel Albizo from APA/AICP in this fifth TechTalk of a series highlighting how associations successfully switched in-person events to virtual ones during COVID-19. View TechTalk here: Subscribe to our YouTube channel.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.