Why Building Community Online is Important When Attracting and Engaging Millennials
AUGUST 8, 2016
71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history.
What’s love got to do with learning?
NOVEMBER 10, 2016
Everything when connecting with memorable learning experiences. Leading learning is loving learning.
The Wikipedia Effect: Why People Volunteer
JULY 27, 2016
Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers.
The Four Secrets to Making a Big Impression at Your Member Event
NOVEMBER 3, 2016
Our team just wrapped up another PCI Security Standards Council Community Meeting in Edinburgh, Scotland. With hundreds of attendees, scores of speakers and dozens of exhibitors, the meeting—and its counterparts in the US and Asia—have a ton of moving parts.
JANUARY 22, 2016
With all the talk of "big data," I'm always amazed at the opportunities we squander to work with small data. I was working with a client recently that has a really strong culture.
Catch Spark at #ASAE16
JULY 25, 2016
I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14. Deep Dive: The Lean Startup Changes Everything, Tuesday, August 16.
2016’s New Years Resolutions for Association Websites
JANUARY 4, 2016
It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better. But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions.
4 Truths about the Future of Associations
Reid All About it
MARCH 24, 2016
“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with.
How to Make Visiting Your Online Community a Habit for Customers or Members
JANUARY 28, 2016
American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.” Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it.
Modernize your association with a mobile responsive website.
NOVEMBER 8, 2016
Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website.
Harley Davidson Stumbled Upon Community (And it Saved Them)
DECEMBER 19, 2016
What makes a Harley Davidson motorcycle special? You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.
Seven Words Towards Better Presentations
MAY 10, 2016
Most of the movies I go to are pretty good. Same thing for most of the plays I attend. But here’s the cold, hard truth. Most of the business presentations I go to are pretty awful. On one hand, it’s not a surprise.
Generalist > Specialist
JANUARY 25, 2016
Been reading (and thinking) about the pros and cons of hiring generalists vs. specialists. Some of what I've read seems aimed at large organizations, much of it arguing for the advantages of generalists over specialists. They don't have to convince me.
Engaging members digitally – National Trust’s story
JANUARY 25, 2016
If you’re wondering how to make your organisation’s digital experience more engaging for your members this year, you might want to consider what the National Trust have recently done to enhance and improve their website for potential and existing members.
Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
AUGUST 13, 2016
According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.
Making It Real
JANUARY 6, 2016
There are a lot of organizations that start their culture work with core values. While I argue that core values are not enough , I do certainly understand the desire to start with them. Every organization needs some clarity about what is valued. That is definitely at the heart of your culture.
KiKi's Unofficial ASAE Annual 2016 Party List (a.k.a. How to Never Be Alone at #ASAE16)
KiKi L'Italien's Acronym Soup
JULY 28, 2016
Every year, for the past several years, I make it a point to attend the ASAE Annual Conference. This conference is where anyone involved with associations and nonprofits can connect with others working in that space. Because it is the best way to catch up with the "Who's Who" of the association world. To be sure, ASAE Annual promises opportunities in learning and networking. It also promises a ton of parties in all shapes and sizes.
How Much Does It Cost to Design An Association Website?
JANUARY 19, 2016
After “ how long will it take ” the other question we most often hear is “how much does a website design project cost?” Well, the short answer is. it depends. Just like building a new house, you can design and build a townhouse, a ranch-style rambler… or a McMansion.
The growth spurt continues for associations
JULY 12, 2016
What keeps association leaders up at night? According to Marketing General Inc. ’s
4 Ways Association Executives Can Reduce Staff Stress
JULY 15, 2016
What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress , workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.
’Tis the season for product roadmaps.
DECEMBER 6, 2016
Here’s where YourMembership is headed in 2017, and beyond, to drive more member engagement + increase membership for forward-thinking associations. Around this time, everyone is eager to learn what the New Year will bring. YM customers and partners are no different.
Is Small Data the Next Big Thing?
SEPTEMBER 8, 2016
Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.
Tips for Managing Millennials - from a real, live millennial!
MAY 2, 2016
“Management is about coping with complexity. Leadership is about coping with change.”. John Kotter, Harvard University, Leading Change. It was only about two years ago, when I started as a Program Coordinator at Virtual, Inc., that it dawned on me that I belong to the dreaded Millennial Generation.
7 Subtle Tools That Help Automate Your Job
APRIL 19, 2016
Automation is a big buzzword these days, and there are reasons to be excited—and scared. But mostly excited. Check out our list of interesting apps that automate your job just enough to make your work life a little bit better.
6 top tips for how to talk to your trustees about your communications work
SEPTEMBER 28, 2016
I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies.
Are Chapters Worth It? Infographic
DECEMBER 5, 2016
This infographic captures the highlights from the 2016 Chapter Benchmarking Study and Report. Where do your chapters compare? Where do your chapters produce value? Are they worth it
Do You Really Know What Drives Your Success?
JANUARY 14, 2016
I've made the point for some time now that your culture should, ideally, be aligned with what drives your success.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story.
5 Ways to "Work" on a Snow Day and Still Improve Your Website
JANUARY 25, 2016
If you are in Hoth the DC area today, some might be tempted to work from home given DC’s reputation as a “work town.”.
Bonus content – Event Garde e-news – September edition
AUGUST 29, 2016
Bob Thomas, Michigan Chamber Foundation. Q & A with Bob Thomas , senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce. Learn: Q: What’s one subject you’d like to learn more about? A: I’d love to learn more about macroeconomics.
The 5 Most Common Mistakes of Association Onboarding Programs
JULY 18, 2016
Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It’s great, until someone makes a mistake and overbooks your hotel or cancels your flight. Association Management Member Engagement Email Communication
‘A’ is for automation: how a simple word can change your world.
DECEMBER 1, 2016
Association auto-renewal + advanced reporting automation enables engagement + retention. As associations become more and more data-driven, the need for automation and efficiency is even more critical.
The C-Suite's Role in Social Media
OCTOBER 5, 2016
Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks?
‘Tis the Season for Giving
DECEMBER 9, 2016
We’re fortunate at Virtual to be in a position to support many worthy causes in the Boston area.