Why Building Community Online is Important When Attracting and Engaging Millennials


71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history.

4 Truths about the Future of Associations

Reid All About it

“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with.

What’s love got to do with learning?

YourMembership Blog

Everything when connecting with memorable learning experiences. Leading learning is loving learning.

The Four Secrets to Making a Big Impression at Your Member Event

Association Management

Our team just wrapped up another PCI Security Standards Council Community Meeting in Edinburgh, Scotland. With hundreds of attendees, scores of speakers and dozens of exhibitors, the meeting—and its counterparts in the US and Asia—have a ton of moving parts.

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The Wikipedia Effect: Why People Volunteer

Higher Logic

Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers.

More Trending

Positive Association Disruption

Potomac Core

Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.”

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2016’s New Years Resolutions for Association Websites

Vanguard Tech

It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better. But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions.

Catch Spark at #ASAE16

Spark Consulting

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14. Deep Dive: The Lean Startup Changes Everything, Tuesday, August 16.

How to Make Visiting Your Online Community a Habit for Customers or Members


American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.” Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it.

Association Brain Food Weekly: 11.18.16

Reid All About it

I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! Already? I’m glad I figured that out before scheduling work for myself on Thursday.

Modernize your association with a mobile responsive website.

YourMembership Blog

Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website.

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Seven Words Towards Better Presentations

Association Management

Most of the movies I go to are pretty good. Same thing for most of the plays I attend. But here’s the cold, hard truth. Most of the business presentations I go to are pretty awful. On one hand, it’s not a surprise.

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Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

What makes a Harley Davidson motorcycle special? You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

Engaging members digitally – National Trust’s story

Optimist Consulting

If you’re wondering how to make your organisation’s digital experience more engaging for your members this year, you might want to consider what the National Trust have recently done to enhance and improve their website for potential and existing members.

Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report


According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

What Should You Expect From Your Trade Association?

Association Navigator

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation.

Generalist > Specialist

Eric Lanke

Been reading (and thinking) about the pros and cons of hiring generalists vs. specialists. Some of what I've read seems aimed at large organizations, much of it arguing for the advantages of generalists over specialists. They don't have to convince me.

How Much Does It Cost to Design An Association Website?

Vanguard Tech

After “ how long will it take ” the other question we most often hear is “how much does a website design project cost?” Well, the short answer is. it depends. Just like building a new house, you can design and build a townhouse, a ranch-style rambler… or a McMansion.

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KiKi's Unofficial ASAE Annual 2016 Party List (a.k.a. How to Never Be Alone at #ASAE16)

KiKi L'Italien's Acronym Soup

Every year, for the past several years, I make it a point to attend the ASAE Annual Conference. This conference is where anyone involved with associations and nonprofits can connect with others working in that space. Because it is the best way to catch up with the "Who's Who" of the association world. To be sure, ASAE Annual promises opportunities in learning and networking. It also promises a ton of parties in all shapes and sizes.

4 Ways Association Executives Can Reduce Staff Stress


What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress , workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.

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Association Brain Food Weekly: 12.9.16

Reid All About it

It’s the most wonderful time of the year …Christmas, Hanukkah, frosty nights, comfort food, warm fires, cozy slippers, wool sweaters, and ASAE Tech. One of those things doesn’t belong, you say? Well, it does in my world and the world of my fellow association tech geeks – you know who you are.

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’Tis the season for product roadmaps.

YourMembership Blog

Here’s where YourMembership is headed in 2017, and beyond, to drive more member engagement + increase membership for forward-thinking associations. Around this time, everyone is eager to learn what the New Year will bring. YM customers and partners are no different.

Tips for Managing Millennials - from a real, live millennial!

Association Management

“Management is about coping with complexity. Leadership is about coping with change.”. John Kotter, Harvard University, Leading Change. It was only about two years ago, when I started as a Program Coordinator at Virtual, Inc., that it dawned on me that I belong to the dreaded Millennial Generation.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies.

The growth spurt continues for associations

Aaron Wolowiec

What keeps association leaders up at night? According to Marketing General Inc. ’s

7 Subtle Tools That Help Automate Your Job

Associations Now

Automation is a big buzzword these days, and there are reasons to be excited—and scared. But mostly excited. Check out our list of interesting apps that automate your job just enough to make your work life a little bit better.

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How to Recruit Volunteers from Your Email List

Wild Apricot Blog

If you’re sending emails to your contact list, asking for volunteers, but not getting a lot of response, it’s likely that your emails are getting lost in your recipients’ inboxes. Here's one simple thing you can do to get your emails to stand out. Volunteers personalization email emails

Chapter Leaders: Spreading Ideas like Seeds


I just wrapped up another great session with chapter leaders – Financial Executives International this time. As I do at each of these, I come back with great ideas to try. Two that really resonated with me


Workplace Intelligence

Jamie Notter

With all the talk of "big data," I'm always amazed at the opportunities we squander to work with small data. I was working with a client recently that has a really strong culture.

The 5 Most Common Mistakes of Association Onboarding Programs


Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It’s great, until someone makes a mistake and overbooks your hotel or cancels your flight. Association Management Member Engagement Email Communication

Association Brain Food Weekly: 7.18.16

Reid All About it

Ah, the beach. Between you and me, I prefer the mountains, sssh. But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach.

‘A’ is for automation: how a simple word can change your world.

YourMembership Blog

Association auto-renewal + advanced reporting automation enables engagement + retention. As associations become more and more data-driven, the need for automation and efficiency is even more critical.

"Vacation Begins"

Association Management

One of our core values at Virtual is “Have fun.” Well, I’m a big believer that fun (and creativity) can be found in even the most mundane of places. Like an out-of-office message. For the past few years, I’ve done “something different” for my message.