2016

Don’t let Facebook + LinkedIn have your cake and eat it, too.

YourMembership Blog

you are handing over your association members to the competition. Now, you may not believe me, but it’s true. Associations are handing over their entire membership base to competitors and don’t even know it! That’s because your competition doesn’t look familiar. It’s not another association, non-profit, society or organization. These competitors, […]. Industry News + Trends Membership Management Social Media and Business Trends

Association Brain Food Weekly: 9.16.16

Reid All About it

Does everyone have a cup of coffee and a maple-glazed donut? Just me? No matter, it’s time to review the many learning opportunities scheduled for next week. Then, you know the drill, select and register for one and add it to your schedule. Make time to invest in your future. Now, if your association or business hosts webinars or if you’re one of those smarty pants who regularly shares your expertise via webinars, this week’s list includes two items especially for you.

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The Perfect Storm

Spark Consulting

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of college-educated workers under 25 work in jobs. that do not require a college degree. Worldwide, 73.3 million people under the age of 25 are unemployed, representing 36.7% of total global unemployment.

12 Practical Ways To Engage and Retain Members in Today’s World

Wild Apricot

It costs up to 25 times more to find and convince a new member to join than to keep your current members engaged. Here's a list of actually practical tips to retain your members. retain members

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Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. CXPA elicits help from one full-time employee, three contractors and a management company.

More Trending

The communications struggle continues

Aaron Wolowiec

If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously. It’s the center of everything I do – from my personal life to my professional life. Without communication, both internally and externally, there’s no content, no strategy. Nothing. But not everyone knows how to communicate, at least not effectively. That goes for businesses, too. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study.

Should you be offering podcasts to your members?

Optimist Consulting

I was recently commissioned by a client to produce some podcasts, interviewing the winners of their awards. Podcasts are a growing medium – it is reported that 12 million podcasts are downloaded a week in the UK. The BBC shared in 2015 that its podcast downloads had increased by 36% year on year. With smartphones growing in popularity, people are choosing to consume audio, especially when on the go.

CSAE Canadian Association Financial Operations Study: Participate by November 30 For Free Highlights, Deep Report Discounts!

Portage Group

How Does Your Association Stack Up? The CSAE Canadian Association Financial Operations Study Survey is open for your participation until November 30th. Don't miss this unmatched opportunity to benchmark your organization's financial and operational performance against association sector peers from across the country. Click Here to Access the Survey This study is being conducted by TPG in partnership with the Canadian Society of Association Executives.

‘Tis the Season for Giving

Association Management

We’re fortunate at Virtual to be in a position to support many worthy causes in the Boston area. Over the past few years, we’ve given tens of thousands of dollars to charitable causes ranging from the Jimmy Fund, to supporting employees who participate in various charity walks and runs, to volunteering our time at Habitat for Humanity and more. As CEO, I’ve been fortunate to have been the recipient of the thanks and good feelings that go along with that giving.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

2017 Member Engagement Strategy

Potomac Core

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Looming external factors will play a significant role in how membership decisions will be made. The outcome of the U.S.

Guest blog: Beyond the RFP.

YourMembership Blog

Widen your AMC’s business development process. by Erin Fuller, FASAE, CAE, President | MCI USA Association Management & Consulting & Member | AMCI’s Board of Directors. The email came out of the blue, from a really strong association executive that I interviewed a few months back who wasn’t the right fit for the professional society leadership role I tried to fill. I brought him in anyway to meet with other members of our team.

How Associations Can Transform Higher Education

Reid All About it

Right now, today, in 2016 is the best time to start up. There has never been a better day in the whole history of the world to invent something. There has never been a better time with more opportunities, more openings, lower barriers, higher benefit/risk ratios, better returns, greater upside than now. Right now, this minute. This is the moment that folks in the future will look back at and say, “Oh, to have been alive and well back then!”.

Catch Spark at #ASAE16

Spark Consulting

I’ll be presenting two sessions at the upcoming ASAE Annual Meeting in Salt Lake City in a few weeks: Unsession: The Association Role in the New Education Paradigm, Sunday, August 14. Deep Dive: The Lean Startup Changes Everything, Tuesday, August 16. For the unsession, join me and Shelly Alcorn ( Alcorn Associates ) for a town hall-style discussion of how associations are being impacted by and can in turn impact trends in education and employment.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

18 Engaging Ways to Get the Attention of Donors on the Go

Wild Apricot

While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations. Fundraising donations

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Socious

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman. That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information. Association Collaboration Member Benefits Crowdsouring

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Change is good…right?

Aaron Wolowiec

Leaves change. People change. And yes, businesses change. But what about associations? Most of us realize innovation is key to driving a business forward. New ideas, new inventions, new strategies, new operating plans. The options are limitless – even for associations. Associations aren’t often regarded as agents of change, but recently, Marketing General Inc. ,

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Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

7 things I like about the Federation of Small Business’s website

Optimist Consulting

I was recently looking at the FSB’s website and was impressed by how easy it was to navigate, how clearly the information was ‘chunked’ and displayed, and how it showcases their re-brand.

Lucky 13: Mariner's Year in Review

Mariner

Who says 13 is an unlucky number? Not the three of us at Mariner! Year 13 was our best year yet. It was also our busiest. And it was chock full of firsts. Probably the coolest thing about last year was how lucky we were to try new things and work with some awesome new clients

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Black Friday: Brought to you by Virtual

Association Management

We’ve all had one of those days when you think that your job has no meaning. And I’m sure some people look from the outside at someone working in technology consortia and think “Wow…that’s pretty arcane.”. But I need to look no further than Black Friday and Cyber Monday to realize that the work we do here at Virtual has a pretty significant impact on the world. Come Friday and Monday, countless shoppers will descend on the malls and web sites of the world to do their holiday shopping.

3 Engagement Strategies Drive Growth

Potomac Core

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. In several instances, CEOs are collaborating with their boards and management teams to transform their organizations into strategic partners. These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Re-energize your career center.

YourMembership Blog

Reach more job seekers with the power of social networking. Technology doesn’t just change how we do our jobs; it redefines the skills needed to do them. Technology also makes it increasingly more difficult to find the most qualified job applicants. Consider that, according to scientists, the age of smartphones has left you and me with such a short attention span even a goldfish holds a thought longer.

Association Brain Food Weekly: 10.28.16

Reid All About it

Before we get to this week’s webinars and etcetera, how about some reading suggestions? Roger C. Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” Have you read any of them?

What Really Worked in 2016?

Spark Consulting

Beth Brodovsky, who hosts the Driving Participation podcast (and if you haven’t checked it out yet, what are you waiting for?) recently asked a bunch of her former guests this insightful question for a year-end episode. Here’s my answer: One thing that really worked for my clients was talking to their members. I know that sounds obvious, but associations tend to – in my opinion – over-focus on surveying people to the detriment of other methods of learning about our audiences.

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How This Membership Manager Saved 20 Hours a Week Using Software

Wild Apricot

In this post, I’ll show you exactly how Frank, the membership manager of a sailing club, uses software to save him 20 hours worth of administrative tasks every week. membership-manager save-time 20-hours Frank

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

How Should You Measure Your Community's Engagement and Satisfaction?

Higher Logic

If you feel like you’re caught trying to go upstream in a surging metrics river, you’re not alone. But we do have to measure our community activity and member behavior to get a handle on customer satisfaction. The health of a community is dependent on the health of customers’ interactions and feedback. So we’re faced with two questions: what should we measure, and how? This is when the impending flood of metrics advice and tools looms again.

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The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Have you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry. Association Member Engagement Webinar

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We’ve moved!

Aaron Wolowiec

The blog has a new home. From now on, please visit eventgarde.com , where you’ll find some exciting new resources! Filed under: Professional Development. Professional Development