Why Building Community Online is Important When Attracting and Engaging Millennials


71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history.

The Four Secrets to Making a Big Impression at Your Member Event

Association Management

Our team just wrapped up another PCI Security Standards Council Community Meeting in Edinburgh, Scotland. With hundreds of attendees, scores of speakers and dozens of exhibitors, the meeting—and its counterparts in the US and Asia—have a ton of moving parts.

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Trending Sources

The Wikipedia Effect: Why People Volunteer

Higher Logic

Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers.

Workplace Intelligence

Jamie Notter

With all the talk of "big data," I'm always amazed at the opportunities we squander to work with small data. I was working with a client recently that has a really strong culture.

7 things I like about the Federation of Small Business’s website

Optimist Consulting

I was recently looking at the FSB’s website and was impressed by how easy it was to navigate, how clearly the information was ‘chunked’ and displayed, and how it showcases their re-brand.

More Trending

2016’s New Years Resolutions for Association Websites

Vanguard Tech

It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better. But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions.

4 Truths about the Future of Associations

Reid All About it

“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with.

Generalist > Specialist

Eric Lanke

Been reading (and thinking) about the pros and cons of hiring generalists vs. specialists. Some of what I've read seems aimed at large organizations, much of it arguing for the advantages of generalists over specialists. They don't have to convince me.

How to Make Visiting Your Online Community a Habit for Customers or Members


American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.” Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it.

Seven Words Towards Better Presentations

Association Management

Most of the movies I go to are pretty good. Same thing for most of the plays I attend. But here’s the cold, hard truth. Most of the business presentations I go to are pretty awful. On one hand, it’s not a surprise.

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Harley Davidson Stumbled Upon Community (And it Saved Them)

Higher Logic

What makes a Harley Davidson motorcycle special? You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture.

Making It Real

Jamie Notter

There are a lot of organizations that start their culture work with core values. While I argue that core values are not enough , I do certainly understand the desire to start with them. Every organization needs some clarity about what is valued. That is definitely at the heart of your culture.

Engaging members digitally – National Trust’s story

Optimist Consulting

If you’re wondering how to make your organisation’s digital experience more engaging for your members this year, you might want to consider what the National Trust have recently done to enhance and improve their website for potential and existing members.

Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report


According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

What’s love got to do with learning?

YourMembership Blog

Everything when connecting with memorable learning experiences. Leading learning is loving learning.

KiKi's Unofficial ASAE Annual 2016 Party List (a.k.a. How to Never Be Alone at #ASAE16)

KiKi L'Italien's Acronym Soup

Every year, for the past several years, I make it a point to attend the ASAE Annual Conference. This conference is where anyone involved with associations and nonprofits can connect with others working in that space. Because it is the best way to catch up with the "Who's Who" of the association world. To be sure, ASAE Annual promises opportunities in learning and networking. It also promises a ton of parties in all shapes and sizes.

How Much Does It Cost to Design An Association Website?

Vanguard Tech

After “ how long will it take ” the other question we most often hear is “how much does a website design project cost?” Well, the short answer is. it depends. Just like building a new house, you can design and build a townhouse, a ranch-style rambler… or a McMansion.

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The growth spurt continues for associations

Aaron Wolowiec

What keeps association leaders up at night? According to Marketing General Inc. ’s

7 Subtle Tools That Help Automate Your Job

Associations Now

Automation is a big buzzword these days, and there are reasons to be excited—and scared. But mostly excited. Check out our list of interesting apps that automate your job just enough to make your work life a little bit better.

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4 Ways Association Executives Can Reduce Staff Stress


What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress , workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.

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Tips for Managing Millennials - from a real, live millennial!

Association Management

“Management is about coping with complexity. Leadership is about coping with change.”. John Kotter, Harvard University, Leading Change. It was only about two years ago, when I started as a Program Coordinator at Virtual, Inc., that it dawned on me that I belong to the dreaded Millennial Generation.

Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support.

Do You Really Know What Drives Your Success?

Jamie Notter

I've made the point for some time now that your culture should, ideally, be aligned with what drives your success.

6 top tips for how to talk to your trustees about your communications work

Optimist Consulting

I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies.

Are Chapters Worth It? Infographic


This infographic captures the highlights from the 2016 Chapter Benchmarking Study and Report. Where do your chapters compare? Where do your chapters produce value? Are they worth it

8 Tips for Social Video Storytelling


Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story.

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Modernize your association with a mobile responsive website.

YourMembership Blog

Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website.

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5 Ways to "Work" on a Snow Day and Still Improve Your Website

Vanguard Tech

If you are in Hoth the DC area today, some might be tempted to work from home given DC’s reputation as a “work town.”.

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Bonus content – Event Garde e-news – September edition

Aaron Wolowiec

Bob Thomas, Michigan Chamber Foundation. Q & A with Bob Thomas , senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce. Learn: Q: What’s one subject you’d like to learn more about? A: I’d love to learn more about macroeconomics.

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem.

The 5 Most Common Mistakes of Association Onboarding Programs


Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It’s great, until someone makes a mistake and overbooks your hotel or cancels your flight. Association Management Member Engagement Email Communication

"Vacation Begins"

Association Management

One of our core values at Virtual is “Have fun.” Well, I’m a big believer that fun (and creativity) can be found in even the most mundane of places. Like an out-of-office message. For the past few years, I’ve done “something different” for my message.

Is Small Data the Next Big Thing?

Higher Logic

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs.

The Perfect Storm

Spark Consulting

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of college-educated workers under 25 work in jobs. that do not require a college degree. Worldwide, 73.3 million people under the age of 25 are unemployed, representing 36.7% of total global unemployment.