MOOC as Promotion: Brewers Association Launches Beer Course
OCTOBER 27, 2014
The Brewers Association, in an effort to make room for a few craft brews in the culinary arena, has launched a five-day CraftBeer.com Beer & Food Course, a massive open online course (MOOC) that offers lessons on how to best taste, pour, and serve beer, as well as how to integrate it with different edibles. Another association, the Illinois HomeCare and Hospice Council, has found success with a similar strategy.).