Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

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Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

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Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

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Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

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EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

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Achieve

MAY 24, 2024

So, how can your organization beat the odds and develop a loyal donor base that you can count on year after year? Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging. The answer is with a strong text messaging strategy.

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Higher Logic

MAY 8, 2019

Many associations see membership as an automatic email opt-in. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. The same is true of email marketing communications.

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Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Take Aetna , for example.

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MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. The more seats you need, the more you can expect to spend.

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. Word-of-Mouth Recommendations. Local Events/Meetings.

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Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. For example , there are members in your online community who may be ideal candidates for a mentor/mentee relationship.

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Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. New Member Acquisition.

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Achieve

FEBRUARY 2, 2015

Mobile usage will only continue to rise, so you mind as well start catering to the market now. Some platforms even allow you to see what the mobile version looks like before you send your email. Don’t set yourself up to look like an outdated organization! MUST HAVE #3: AUTOMATIC THANK YOU EMAIL MAKE YOUR CONSTITUENTS FEEL LOVED.

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Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. and expansion (yay!). Association growth mindset. More info/register. 1 CAE credit.

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Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

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MultiBriefs

JUNE 29, 2023

We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

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WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

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Associations Now

APRIL 28, 2020

And that means that purely digital ways of reaching potential customers or members are more important than ever—which means that if your organization relies on search already, you could be seeing traffic benefits. The report also found 63 percent of marketers believed SEO would become more important in 2020. percent and 65.6

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Reid All About it

JULY 7, 2023

For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others. Functional Expense Reporting Functional expense reporting is one of the more complicated areas of nonprofit U.S. CAE credit. More info/register (PAR members only).

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Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. You likely recognize this example of customization – your Amazon homepage. What do they want from me?!

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Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. If your organization has a webinar scheduled in the near future, please send me the link. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries.

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Membersuite

FEBRUARY 17, 2022

Market Need #2: Improve Their Company’s Operations and Market Reputation/Share. Besides professional development for employees, you can offer: Accreditation programs for organizations. Market Need #3: Stay on Top of Industry News and Information. Education licensing. Offer a customization option.

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Higher Logic

APRIL 24, 2018

It’s made them some of the more creative and efficient organizations we’ve ever seen. Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. 3 Non-Traditional Uses for Volunteer Tools. Award Submissions.

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Listen: Young people simply aren’t jumping to join an organization with an online presence that looks like it’s from the 1970s.

Communications 184

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Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization. 1 CAE credit.

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ISAE

APRIL 4, 2024

Legacy Donor Stewardship for Associations: What to Know Legacy giving offers a valuable opportunity for all fundraising organizations that leave lasting impacts on people’s lives—associations included. Legacy or planned giving unlocks a wide range of benefits for both your organization and your donors.

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Associations Now

MARCH 26, 2019

Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Embracing this across an organization could help make social media a true asset.

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MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. For example, are you looking for LMS-specific features? Yes, you can!

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MemberClicks

FEBRUARY 2, 2023

An outdated membership site platform or a site that lacks the feature you need for your membership program to succeed will cost your organization. Membership sites are built for any organization or individual offering paid memberships.

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Protech

MAY 9, 2023

So, what could this organization do differently to ensure future events run more smoothly? For example, let’s say the fictional association from our example had used a robust AMS with specialized event planning features instead. At this point, you might feel ready to select and implement an AMS at your organization.

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Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s look at an example.

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Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. For example, consider the American Booksellers Association’s web page on indie bookstore statistics. Explore options such as: Excerpting longer reports that are available exclusively for members. Struggling to gain new members?

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Higher Logic

JANUARY 23, 2019

Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. Related: Email Marketing vs. Marketing Automation [Explained].

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Reid All About it

AUGUST 6, 2021

AMS reports. You can’t expect your reports and dashboards to prompt action all by themselves, says MemberSuite. Reports are just one piece, but an essential piece, of a strategic framework for decision-making and action.” This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

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Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform.

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Reid All About it

JUNE 23, 2017

How do you prepare yourself and your organization for the future ? If your organization has a webinar scheduled in the near future, please send me the link. Organize, don’t overexpose, your association for successful BI initiatives. The Meeting & Event Planners’ Reporting and Analytics Journey.

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Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Email open rates (36.7 Timing is everything.

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