Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Reid All About it

JANUARY 7, 2022

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software.

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MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tips to Extend Your Event’s Reach and Revenue.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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Reid All About it

FEBRUARY 12, 2021

Deborah Riegel, Harvard Business Review ). Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Email Marketing Workshop. How to Increase Your Corporate Sponsorship Revenue.

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Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? The uncertainty gives you a queasy feeling when seeking sponsorship revenue.

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Association Success

NOVEMBER 5, 2020

But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow? Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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Reid All About it

OCTOBER 21, 2022

Association Briefings explains how podcasts benefit associations and their audience, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Ron Friedman, Harvard Business Review ). Live Review. Member gatherings. Lawrence, The Minimal Life ). Host: ASAE.

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Reid All About it

JULY 8, 2016

. – Focus On: Referral Marketing. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. More info/register. Host: HighRoad Solution. Tue 7/12 at 12 p.m.

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Reid All About it

JULY 21, 2017

What I didn’t buy was any science fiction which, according to Harvard Business Review , “empower[s] us to confront not just what we think but also how we think and why we think it. [It] Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. David Haas, digital marketing services, FreemanXP.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

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MemberClicks

JANUARY 18, 2024

There are many benefits to using a membership plugin, including: Saving time Flexible customization Increased reliability Better performance With a WordPress membership plugin, you can turn your organization’s page into a source of non-dues revenue while also improving member retention and member satisfaction.

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Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

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Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Dive into their lifestyle, preferences, and behavioral patterns.

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Build a Membership Website in 7 Steps Now that you’re more familiar with what a membership website is, this section will review the essential steps of creating one. Integrated Marketing : Manage subscriber lists and updates in one place.

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Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Learn what should be reviewed, modified or included in organizers’ contracts to reduce exposure to liability and risks.

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Reid All About it

OCTOBER 7, 2016

Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Learn about the digital relationship between content, marketing and eLearning. More info/register.

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Disciple Media

NOVEMBER 14, 2023

Kajabi touts an all-inclusive suite of marketing tools, while Thinkific boasts ease of use with straightforward content delivery. On the business side, they offer monetization options, including subscriptions and one-time payments, coupled with marketing tools for audience expansion.

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Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Hosts: Matrix Group and Review My AMS.

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ISAE

APRIL 4, 2024

As you review your strategies and the effectiveness of your donor perks, you need direct insights to help guide your approach. Review your existing stewardship processes, and consider how they can be adapted for legacy giving. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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Fonteva

DECEMBER 19, 2019

However, with advancements in technology and an online world saturated with experiences, it’s always a good idea to review the basics and see if there is any room for improvement. In this guide, we’ll be reviewing some member engagement basics and walking you through a couple of questions. Email marketing. Live events.

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Disciple Media

DECEMBER 6, 2023

Mighty Networks: A comprehensive review Mighty Networks has been a frontrunner in the community platform space, offering a combination of community building, course creation, and membership management tools. Robust marketing capabilities: Kajabi excels in providing comprehensive marketing solutions.

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

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Association Adviser

OCTOBER 13, 2016

Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities.

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Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

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MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

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Protech

MAY 9, 2023

Revenue Development With these features, your organization can implement and manage additional revenue streams like fundraising and e-commerce. Your association knows that the best way to protect its financial health is to diversify revenue streams beyond dues payments.

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Disciple Media

SEPTEMBER 18, 2023

Through its customizable environment, users can build unique spaces for their members to build their brand and revenue. Efficient email marketing tools. Integration with other tools: Connect with your CRM, marketing tools, and other platforms for a holistic system. Pros: Solid member database management.

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Fonteva

MARCH 19, 2020

They may even see more consistent non-dues revenue streams! Before you can begin using your association’s data to improve management, you first need to review, clean and fine-tune your data. This is the first email marketing design trend on this list. Author: Gabrielle Perham, MBA, Director of Marketing.

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MemberClicks

FEBRUARY 2, 2023

You could lose existing members or prospective members because they find your online footprint hard to use — but you could also miss out on ways to increase your revenue, deliver more value and engage your audience more fully. They also help grow online and in-person events by making signing up easy for your members.

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Reid All About it

JUNE 10, 2022

Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards. Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance.

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Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

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Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. Harvard Business Review ). A really good list of email marketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events.

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Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

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EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person. rating on Capterra.

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