Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Well, first, you probably have an account with the company, so that’s how they have your email address.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. Make sure your emails are likely to be of interest to your recipients. Never Run Out Of Food.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Associations Now

JANUARY 31, 2024

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. Lastly, Gmail and Yahoo will enforce a spam rate threshold that senders must be under—below 0.1 percent and not exceeding 0.3

Email Marketing 111

Email Marketing Report Review Marketing 111

Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Review your bounces. Know your audience.

Tips 185

Tips How To Email Marketing Marketing 185

Nimble AMS

JULY 18, 2023

Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. User-generated personalization.

Member Experience 131

Member Experience Technology Social Media Software 131

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Low open rates. Spam complaints.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Higher Logic

JUNE 14, 2018

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

Marketing 116

Marketing Social Media Houston Resources 116

NXUnite

OCTOBER 19, 2023

If you review your fundraising data and notice that a brand-new supporter has just shopped for your cause, reach out to them with a welcome email series providing more information about your organization’s work and other ways for them to engage in it. Analyzing this information serves two main purposes.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. MemberSuite suggests different membership metrics to track, review and share with your colleagues. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Aptify

FEBRUARY 3, 2021

Digital.com is an independent review website that helps businesses make the right buying choices. They harvest Twitter comments and use sentiment analysis, otherwise known as opinion mining, to discover the positive and negative sentiments about those reviews. Digital.com was founded in 2015 and formerly known as Review Squirrel.

Software 72

Software Review Directory Membership Management 72

Reid All About it

JANUARY 7, 2022

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Stowe Boyd shares excerpts from a Harvard Business Review article about three creativity fallacies , including practical advice for preventing brainstorming sessions from going off the rails. Email marketing automation software.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Success

NOVEMBER 5, 2020

But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow? Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

How To 178

How To Analysis Email Marketing Conference 178

Reid All About it

JUNE 30, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. Customizable email marketing. Flexible email marketing.

Software 52

Software Association Management How To Email Marketing 52

Membersuite

OCTOBER 21, 2022

With a data warehouse, you can run queries, calculations, and reports, and use dashboards to share, review, and analyze data. With a data warehouse in your AMS, your association can compete more strategically in your market. Think of it as a turbo-charged database that stores humongous amounts of current and historical data.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive? Are your benefits unique?

How To 130

How To Discount Social Media Software 130

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40

Survey Marketing New York millennials 40

Associations Now

FEBRUARY 9, 2024

Sounds nice—and flattering from a tech company plainly sensing a market opportunity. There’s plenty of low-hanging fruit in terms of chatbots and similar tools; recently I’ve covered how associations have used AI to streamline legal processes and improve email marketing.

Strategy 45

Strategy How To Survey Email Marketing 45

Delcor

APRIL 10, 2020

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

How To 64

How To Guidelines Email Marketing Team 64

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. I bet you didn’t even know I was gone. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

APRIL 24, 2018

Instead of posting volunteer opportunities, post advocacy opportunities such as referring a new member, posting a review, or promoting your organization on social media to increase buzz. Then promote your program via email marketing to increase participation. Event Planning and Hosting.

Tools 225

Tools Software Review Newsletter 225

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Higher Logic

SEPTEMBER 27, 2018

Those signing off should understand where they are in the approval process and what exactly they are being asked to review (e.g. Same day approvals and last-minute changes will always occur, but marketers should aim to make those occurrences the exception instead of the norm. copy, a certain section, images, etc.). Build in lead time.

Process 120

Process Tips Review Project 120

Nimble AMS

DECEMBER 11, 2022

Accenture reports 70% of Generation Z consumers have written at least one shopping review and 40% of Gen Z shoppers give routine feedback. When you offer solutions like automated email marketing , you can set up personalized touchpoints throughout a member’s journey. Gen Z is happy to share their shopping opinions.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Membersuite

MARCH 19, 2021

Commit to a scheduled review of remaining processes. Release time is an excellent opportunity to review processes. Without a 360-view of your members, attendees, customers, and prospects, you don’t have the insight needed to understand behavior, target marketing, improve engagement, and make sound decisions. Customization.

System 106

System Software Process LMS 106

Disciple Media

JUNE 29, 2023

Conduct thorough market research to identify your ideal customers. This in-depth knowledge will enable you to tailor your marketing efforts, create targeted messaging, and provide relevant content that resonates with your audience. Content marketing is a powerful tool for attracting, engaging and converting your target audience.

Strategy 36

Strategy Social Media Review Content 36