Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

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Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? Non-dues revenue partners. and expansion (yay!).

Chicago 205

Chicago Newsletter Revenue Education 205

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

MemberClicks

SEPTEMBER 27, 2023

You may want to use a tool like BrowserStack to test your page. Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Customizable.

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Association TRENDS

FEBRUARY 14, 2020

Currently, your association is most likely using an online registration form and other similar tools to help you manage the conference. A mobile app tool. To take this approach even further, certain AMS tools can create a microsite for your conference event. A mobile app tool. Optimized online registration process.

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Event Planning Tools Conference Software 52

Associations Now

JANUARY 31, 2024

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. These authentication methods help prevent unauthorized parties from sending emails on behalf of a domain they don’t own.

Email Marketing 109

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Reid All About it

MAY 19, 2023

WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Leadership training. Event apps. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement. The post Curious About SMS Marketing?

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HighRoad Solution

MAY 20, 2020

Here at HighRoad, we’re passionate about helping associations select the right tools for their marketing technology stacks. Choosing the right marketing automation platform and email marketing system is a crucial step toward growing, engaging, and retaining members and customers.

Email Marketing 78

Email Marketing System Tools Marketing 78

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 257

Survey Project Strategy Education 257

Reid All About it

JULY 7, 2023

Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Self-paced online courses.

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Tools Education Newsletter Chicago 195

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Reid All About it

JANUARY 7, 2022

WBT Systems suggests ten ways to invest more time in activities that will help you grow personally and professionally. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Invest in you. Quick hits.

North Carolina 195

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Higher Logic

FEBRUARY 4, 2020

Tip: Tap into tools that support the collection of comprehensive member data. Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. You need to understand them if you want to better serve them. These are problems there are solutions for.

Communications 287

Communications Tips Content Tools 287

Nimble AMS

OCTOBER 21, 2021

Business analytics/intelligence tools are an emerging area for investment. One of the most effective ways to put your association on a solid footing for the future is to use a modern association management software (AMS) system that’s flexible enough to help you meet tomorrow’s demands. at ASAE Demo Days. Find out here. .

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System Cost Software Email Marketing 125

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

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LMS System Survey Email Marketing 150

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there.

Chicago 200

Chicago Newsletter Mooc Education 200

YourMembership

AUGUST 6, 2015

We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations. YM gets it…they absolutely get it.”.

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MemberClicks

OCTOBER 20, 2023

For associations in an increasingly digitized world, it’s now more important than ever to invest in digital tools that are agile and responsive to your organization’s unique needs. Association management software (AMS) is a type of membership management software that’s part of an AMS system. Customizable email marketing.

Software 52

Software Association Management How To Email Marketing 52

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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How To Discount Social Media Software 130

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Data analytics tools come in all shapes and sizes, so you need to select one that meets your organization’s specific needs.

How To 197

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Reid All About it

APRIL 30, 2021

WBT Systems laments the lost art of listening. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. Tech Tools to Make You Immediately More Productive. These tools are powerful ways to share the difference you’re making in the world.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Intriguing. More info/register. Tue 6/2 at 1 p.m.

San Diego 259

San Diego Strategy North Carolina Conference 259

Nimble AMS

SEPTEMBER 15, 2020

Year after year, Salesforce is honored as the best CRM system by organizations including CRM Magazine, Destination CRM, Software Advice, and ZDNet. It’s an AMS solution with pre-defined, yet configurable elements for contacts and relationships, an e-commerce engine, workflow tools, visual design tools, and a robust user interface.

Class 78

Class Tools Software Technology 78

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

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Association Adviser

MAY 20, 2014

What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent). Second on their wish list is upgrading their publishing tools, technologies and processes. Did You Know?

Tools 60

Tools Indiana Technology Analysis 60

Reid All About it

JUNE 23, 2017

Here’s some practical advice from Forbes about how to get staff to actually use that expensive new tech system. WBT Systems explains why spaced learning works and how you can build it into your online learning programs. *All Low-Cost Tools for Data Visualization. Presenter: Anna Toon, learning product marketing manager, Abila.

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DC Content Education Software 154

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Trumpette Bass, Director of Membership Systems, Council for Advancement & Support of Education. Lunch provided. 1 CAE credit.

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DC Washington Tools Certificate 170

Protech

APRIL 12, 2023

Whether your association already has an association management system or has never used one before, it’s worth learning more about the software, the essential features to look for, and how to choose the right solution for your association. Integrations and partnerships keep all of the tools, features, and data you need in one platform.

Association Software 52

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MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Finding Your Perfect Membership Website Builder Looking for the right tools to build your membership website? Integrated Management System : Combines website building with membership management. Probably look up their website!

Directory 52

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! Need some inspiration?

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