Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

Strategy 52

Strategy Marketing How To LMS 52

Association Briefings

FEBRUARY 10, 2021

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. Topics include: A quick history of email marketing and its effectiveness today.

eBook 52

eBook Strategy Email Marketing Marketing 52

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. A medical association is focused on furthering and protecting the interests of its members, like helping them with career growth and keeping them up-to-date with industry trends. Not sure where to start? What is a Medical Association?

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

San Jose 369

San Jose Email Marketing Tools millennials 369

Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? be your organization’s website. Your website has the potential to help your organization’s marketing strategy thrive.

Strategy 52

Strategy Marketing Social Media Directory 52

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. She talked about elevating engagement, including what’s going on in members’ heads during the six stages of member engagement. and expansion (yay!). Association growth mindset.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Organizer: Claudia Trapp, International Registration Plan, Inc. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Video 285

Video Washington Social Media DC 285

Nimble AMS

JULY 18, 2023

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. User-generated personalization.

Member Experience 131

Member Experience Technology Social Media Software 131

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Many associations see membership as an automatic email opt-in. That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 7, 2022

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Mon 5/10 at 1 p.m. every Monday.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Membership tiers. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. Member engagement. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Carepoints in the Member Journey (the 100th episode of Chatting with Agnes & Cecilia). Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

APRIL 30, 2021

They’ll also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

MARCH 12, 2019

Align Your Staff for an Effective Member Communications Schedule. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. Maybe it means adding additional tools, like marketing automation, so you can all access the data and campaigns. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Organizer: Adrienne Bryant, CAE and the ASAE Professional Development Council. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Break Down Barriers to Early Engagement. More info/register. Fri 2/12 at 11 a.m.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259

San Diego Strategy North Carolina Conference 259

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. Analyze customers’ historical journeys so you can see what turns some of them into members. Discover what your most loyal customers do and what your most engaged members do.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

JULY 7, 2023

. – Association Product Maturity Model (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Host: ASAE Tue 7/11 at 12 p.m. More info/register. . CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? Why email marketing is important for your nonprofit association or chamber.

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Both organizations got to work consolidating ASAE’s data from all the different systems.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

JULY 8, 2016

If your organization has limited funding or limited staff, you won’t want to miss this webinar. Learn how to create a high value eLearning program for your members when you have limited resources? Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. Tue 7/12 at 3:30 p.m. Host: Informz.

DC 150

DC Certificate Washington Content 150

Reid All About it

JUNE 2, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. 2017 Key Performance Benchmarks: Email vs. Automation. 1 CAE credit. Tue 6/6 at 2 p.m.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JULY 21, 2017

If your organization has a webinar scheduled in the near future, please send me the link. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Organizer: ASAE Partnership Professionals Network. Duration: 2 hours. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

WBT Systems

JULY 24, 2018

Email marketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. “Now, Now, we’re speaking to our members about how we can help them get to where they want to be in the future.

Survey 150

Survey Marketing Certificate Education 150

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

OCTOBER 21, 2022

Good organizations develop their employees while great organizations develop their people. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Roger Haskett: Ultimate Virtual Pub Trivia. Mon 10/24 at 1 p.m. – And right now, you’re thinking: “What’s the difference?”

Revenue 44

Revenue Email Marketing Education Review 44

Achieve

MARCH 16, 2022

From their incredible flexibility to their ability to reach a vast audience, virtual events are extremely beneficial for associations, nonprofits, and event-hosting organizations of all kinds. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start.

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Survey Tips Tools Communications 59