Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. And now, the list of webinars and other events for the association community for the week of June 20. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. More info/register.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

DECEMBER 8, 2017

The weekly list of free educational events for the association community… It’s the most wonderful time of the year. Ann McDermott at DelCor Technology Solutions explains how to develop that list and why you should do it before asking around for AMS recommendations or sample RFPs. Yes, the ASAE Technology Conference is next week!

DC 150

DC Washington Review System 150

Nexus Marketing

AUGUST 29, 2023

Here are the most common ways we set up conversion tracking in GA4: Form submissions in enhanced measurement – By turning on form interactions in enhanced measurements, a form submit event is created, allowing us to track how many forms were submitted and what channel of traffic they originated from. How do we set it up?

Organization 52

Organization Software Revenue Report 52

AssociationChat

JUNE 28, 2020

While I am no longer updating this list daily, I will continue to update this list with helpful links to news and resources I’ve found that could impact how association and events professionals make decisions as we look to the horizon. What Events Are Going Ahead Despite the Pandemic? The financial markets are a bellwether, at least.

United States 59

United States New York Conference Seattle 59

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity Services.

Guidelines 28

Guidelines Sample Strategy Newsletter 28

Association Adviser

NOVEMBER 13, 2018

Hopefully you have a general idea of who your membership is based on membership or event registrations. Use your observations about the type of professionals you see at meetings and events as a starting point for segmenting your membership and coming up with communications that speak to those segments. It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

NOVEMBER 10, 2016

They also shared best practices for how to market a new community to drive user adoption and participation, including sample welcome letters we could send to new members and how-to documentation that users could download. “Higher Logic played a huge role in the implementation, and everyone who helped us was first-rate,” said Bruffey.

Library 180

Library Maryland Project Software 180

AssociationChat

APRIL 15, 2020

With almost daily announcements of conference and event cancellations mounting due to fears surrounding the coronavirus SARS-CoV-2 (that can develop into the deadly COVID-19 ), many association executives are wondering if their own conferences, special events, and Board meetings are safe. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52

Association Adviser

OCTOBER 25, 2017

Advertising in association publications, at events or in other places can be misconstrued as a means to squeeze more dollars from members, but it is how many associations strengthen their position as their industry’s leading source of information. Tip 1: Reaffirm advertising to your association’s relevance. Performance metrics.

Revenue 79

Revenue eBook Tips Team 79

MemberClicks

SEPTEMBER 21, 2022

These benefits can include: First-choice of booth location for trade shows First access to networking opportunities or events Discounts on ticket sales Sponsorship opportunities or complimentary ads space on your website, job board or event Member spotlight features. What you can learn from your membership renewal rates.

Process 52

Process Strategy Tips Discount 52

MemberClicks

JULY 12, 2022

Get an understanding of the cost of membership for your chamber and research what your target market will realistically pay for your offerings. Introduce the changes on all your online communication channels, including your email newsletter, on your branded social profiles and anywhere else your members are likely to see it.

How To 52

How To Directory Price Columbus 52

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Marketing Materials. Marketing Materials. Contact Me.

Marketing 28

Marketing Newsletter Michigan Sample 28

Beekeeper Group

MARCH 27, 2020

To assist your supporters in preparation for their meetings, utilize virtual training sessions leading up to the fly-in and consider hosting ‘virtual advocacy team office hours’ during the event. Consider including sample social media messages, talking points, scripts for meeting requests, media releases, web stickers/graphics, videos, etc.

Social Media 41

Social Media Video DC Newsletter 41

Association Adviser

OCTOBER 18, 2013

The presenters did a deep dive into the “balanced portfolio” approach and explored how advertising, sponsorships, live events, webinars, online education, affinity programs, custom research and more can prevent dues increases and hedge against a big revenue hit if your annual convention has an off year. affinity programs).

Revenue 60

Revenue Sample Education Georgia 60

Velvet Chainsaw

APRIL 18, 2013

For members, customers, or prospects that didn’t attend, nothing helps communicate what they missed more than a sample of the premium content — especially when it is delivered in bite-sized/shareable pieces or when social enabled. These can also be shared beyond the conference walls via your content-marketing strategy. Two Extremes.

Content 40

Content Conference Sample Newsletter 40

SCD Group

OCTOBER 10, 2012

Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. We've used video extensively at our live events to extend the educational sessions beyond the confines of the ballrooms.

Video 40

Video Examples Sample Recruiting 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity. The Budget.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity. The Budget.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity. C6 Support.

Technology 28

Technology Newsletter Michigan Sample 28

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity. The Budget.

Newsletter 28

Newsletter Michigan Sample Guidelines 28

Trade Association CEO Blog

AUGUST 31, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity. The Budget.

Project 28

Project Newsletter Michigan Sample 28

High Context

MARCH 31, 2009

That’s just what Kevin Holland at Air Conditioning Contractors of America did when he shifted a webinar series from individual registration events to a monthly subscription. A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization.

Strategy 40

Strategy Report Social Media Boston 40

Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

Content 28

Content How To Email Marketing Strategy 28

Association 141+

FEBRUARY 6, 2014

After the member joins they are automatically added into the marketing stream and receive email after email with further upsell, treating them as a customer first and a member second. Regular newsletters/e-journals/e-publications that are member benefits and not sales. Yet, what do we do most of the time?

Certificate 40

Certificate Course Content Sample 40

Trade Association CEO Blog

AUGUST 1, 2010

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Sample Strategy and guidelines for Group/Affinity. The Budget.

Products 28

Products Tools Software Newsletter 28