Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

Association TRENDS

JUNE 15, 2021

Many associations are struggling to keep their communities engaged with virtual and in-person events. The two main challenges are discoverability and driving engagement around the events. Click here to download a sample Community Event Assessment. Are you curious about what your score is?

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Sample Maine Report Organization 52

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Make sure you go through this list before making any decisions about recording upcoming events.

LMS 266

LMS Revenue Education Strategy 266

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. Virtual Events to the Rescue. Exhibit Space.

Conference 150

Conference Sample Revenue Social Media 150

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. AI and event planning. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once. I’m cooking again!

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

JANUARY 8, 2020

In a time when the industry as a whole is struggling, newspapers have been getting creative with their marketing approaches. But rather than flailing, the industry has taken to coming up with clever marketing approaches. In comments to Digiday , the paper’s vice president of global marketing, Paul Plumeri Jr.,

Industry 55

Industry Marketing Dallas Sample 55

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Good eats Skip down to the list of free educational events if you prefer takeout. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Video Marketing Strategy New Jersey 52

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.

San Jose 369

San Jose Email Marketing Tools millennials 369

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.

Library 219

Library Products Video Course 219

Reid All About it

JUNE 11, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Event budgets. Here are the educational events scheduled for next week.

Certificate 322

Certificate Technology Communications Revenue 322

Smooth The Path

MARCH 19, 2019

Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample. Open Houses. Treat the Decision-Maker.

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Sample Newsletter Content Strategy 79

Reid All About it

AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies.

millennials 307

millennials Montana Class Education 307

Higher Logic

AUGUST 16, 2018

Integrating your marketing automation platform with multiple data sources. The purpose of integrating data with your marketing automation platform is to help you develop a digital behavioral identity for each subscriber, with the goal of personalizing the content they receive to increase engagement. Step 1: Identify subscribers.

Social Media 153

Social Media Sample Marketing Examples 153

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. And though your association might consider those educational opportunities a member benefit, they are worth marketing out to nonmembers, too. Event technology is about more than a meeting app.

Education 43

Education Marketing Sample Certificate 43

Aaron Wolowiec

JANUARY 5, 2016

Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. So what is a post-event fulfillment report? So what is a post-event fulfillment report? So what does it take to develop and release your first post-event fulfillment report?

Report 100

Report Sample Content Conference 100

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Converting in-person educational events into virtual and hybrid events. Going forward, hybrid and virtual events are here to stay. Environmental Scan.

LMS 172

LMS Course Price Team 172

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . Speak at events and conferences. Increase organization awareness. Save your seat today!

Leadership 180

Leadership Content Social Media Sample 180

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Email marketing is one of the most engaging forms of content your association can publish.

Content 148

Content Newsletter Sample Video 148

Elevating Engagement

NOVEMBER 24, 2023

For these companies, the marketing department often leads the show effort. You may see booth staff sampling and demoing products. How do you make a case for potential exhibitors to exhibit at your event? You can even do a debrief after your event to find out what points of value exhibitors and sponsors saw from your event.

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Price Sample Products Process 58

Expo Logic

DECEMBER 27, 2019

If you are planning an event that features keynote speakers, you want to provide the best possible experience. Satisfied event speakers are also more likely to mention their positive experiences to their professional network, which reflects nicely on your organization and may even help you secure leads for future events.

How To 36

How To Handbook Press Release Social Media 36

Aaron Wolowiec

JULY 8, 2014

Delivering content to your members is a cornerstone of not only your publication program, but also your education events. In a perfect world, all our members would attend our events. How do we help sell the value of our education events? Cross-promote your events in the publications that you have. Here are some ideas.

Education 100

Education Social Media Content Conference 100

Membership Marketing

APRIL 26, 2021

One step is by attending the upcoming webinar Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets and Advance Your Mission. Sample a copy here. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. Don't miss this exclusive interview.

Recruiting 52

Recruiting Recruitment Sample Revenue 52

Blue Sky eLearn

MAY 16, 2019

Webinar and Course calendars with dates of events, scheduled speakers, and due dates. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar.

Tips 211

Tips FAQ Education Sample 211

WBT Systems

JUNE 26, 2018

Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Otherwise, an online search will turn up samples too. What are your market challenges?

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LMS How To Sample Proposal 155

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

How To 52

How To Social Media Discount System 52

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

Expo Logic

DECEMBER 27, 2019

Determining your event's layout means more than setting up a few seats and tables. Floor plan arrangements are the key blueprint organizing commercial and private events. Take the hassle out of designing floor plans for business or private events with these insider best practices. Event Floor Plan Best Practices.

How To 36

How To Event Planning Software Survey 36

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Associations Now

MAY 27, 2016

Think pop-up events and shops are only for big brands? Your association could benefit from these buzzy, short-term events as well. But, just in case you’re unfamiliar, a pop-up can be a shop, a restaurant, a collection of shops, or an event that opens quickly in a temporary location and only for a limited amount of time.

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Los Angeles New York City Chicago New York 63

Associations Now

JULY 19, 2017

A convention center or marquee hotel will likely host your keynote addresses, breakout sessions, and other major functions, but your attendees will be eager to get out and about in the host city for networking events, happy hours, special dinners, and general sightseeing. OK, some people don’t, so more for the rest of us!)

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Sample New York America Chicago 46

Association Success

OCTOBER 25, 2018

One way we provide that support is through a range of free resources, and we’re pleased to share our latest original research: The Virtual Events Report. a “hybrid” event). Activities at a virtual event may take place in real time (synchronously), on demand (asynchronously), or some combination of the two. Another 24.7

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Report Survey Revenue Cost 60

Multiview

FEBRUARY 9, 2023

Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts. Ensure you’re including enough of a representative sample so that the findings reflect a diverse group of voices. Think back to the statistic from Hinge Marketing. What’s next?

Survey 52

Survey Sample Case Study Marketing 52

Association Success

APRIL 9, 2020

Those organizations that recognize the need to pivot their event strategies quickly and thoughtfully will be in the best position to continue to serve, and even provide additional value for, their members and constituencies. He shares his thoughts on how other associations can create and execute successful virtual events. .

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How To Revenue Video Sample 97

YourMembership

MARCH 1, 2013

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. 6) Is Big Testing the Future of Marketing? Every day, we are seeing more overlap between marketing and technology.

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Sample Content Social Media Conference 150

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. Fundraising campaign management tools allow you to create and track campaigns, accept online donations, and manage fundraising events. Customizable platforms enable your nonprofit to build unique solutions. Peer-to-peer fundraising pages.

Technology 179

Technology Strategy Software Tools 179