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5 Tips for Next Year’s Marketing Plan

GrowthZone

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. To (improve, increase) + (events, programs, legislative action).

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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Aaron Wolowiec

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.

Sample 100
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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. Virtual Events to the Rescue. Exhibit Space.

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Three benefits of developing thought leadership content at your association

Nimble AMS

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . Speak at events and conferences. Get active on social media. Increase organization awareness.

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

How To 52
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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market. Membership sales, however, have their own unique challenges.

How To 52
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Association Brain Food: 5.19.23

Reid All About it

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once. I’m cooking again!

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