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Three benefits of developing thought leadership content at your association

Nimble AMS

When members trust your industry knowledge, they’ll choose to stay connected in association conferences, networking events, and training opportunities. . As you seek to empower your staff as thought leaders, try highlighting various staff perspectives on your social media or on your website to make your association feel human.

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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Aaron Wolowiec

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.

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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Virtual Events to the Rescue. What Sponsors Don’t Want. Exhibit Space. Advertisements.

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30 Ways to Save Money on Your Next Association Event

MemberClicks

Events are a great member benefit but can become a huge expense without proper planning. Unfortunately, there isn’t a way to run an event without some spend. Earning money from events First off, it’s important to remember that running events—although they cost you money—will actually earn you money, too.

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Social Media Measurement Resources for Associations

Mizz Information

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

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Social Media Roundup: When Event Apps Go Too Far

Associations Now

The privacy issues that come with event apps—and the questions we should ask about them. A good app helps attendees wade through a conference, but most don’t stay engaged with it after the event. A thought on privacy in today’s Social Media Roundup: Give and Take. What about their data? Pretty cool.

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Your Guide to Building Automated Campaigns with Integrated Data

Higher Logic

Here are some examples of different types of integrations you can use with your marketing automation software: AMS/CRM – Is the database tracking things like a subscriber’s membership renewal date, events they registered for, or even basic profile information? Let’s look at an example of a “Save the Date” integrated campaign for an event.