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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Aaron Wolowiec

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Branding – A uniform event name, acronym or hashtag from one year to the next is just the beginning.

Sample 100
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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Virtual Events to the Rescue. What Sponsors Don’t Want. Exhibit Space. Advertisements.

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Six Ways to Intersect Publications and Education Events

Aaron Wolowiec

This month’s blog post is by Kim Howard, CAE, an award-winning publisher and president of Write Communications, LLC. Write Communications works with association leaders to create mission-aligned content for every channel for measurable results. She is the immediate past president of Association Media & Publishing.

Education 100
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30 Ways to Save Money on Your Next Association Event

MemberClicks

Events are a great member benefit but can become a huge expense without proper planning. Unfortunately, there isn’t a way to run an event without some spend. Earning money from events First off, it’s important to remember that running events—although they cost you money—will actually earn you money, too.

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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

They can enlighten you about problems with communications. This provides a valuable, straight-forward way to communicate the value of joining your organization. What is their preferred method of contact and communication? Social media can be effective in promoting short-term promotions.

How To 52
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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

They can enlighten you about problems with communications. This provides a valuable, straight-forward way to communicate the value of joining your organization. What is their preferred method of contact and communication? Social media can be effective in promoting short-term promotions.

How To 52
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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

Meetings are attracting younger attendees, a new study has found, but there’s increased pressure on planners to restructure and communicate those meetings to satisfy them. The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January. Will they come?

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