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Creating Memorable Events with the Customer Journey Canvas: A Facilitator’s Guide

Velvet Chainsaw

The event planning industry is one of immense creativity, innovation, and personal touches. In the modern era, where experiences reign supreme, it’s essential to craft events that resonate deeply with attendees, leaving them with memories they’ll cherish forever. Ready to harness the potential of this tool for your own events?

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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Aaron Wolowiec

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Branding – A uniform event name, acronym or hashtag from one year to the next is just the beginning.

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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. I still remember that event marketing piece that had no information about the date, time, or location of the event. ‘Nuff said. Oh – and be sure to proofread.

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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association communityEvent recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Scientific society events. Gen Z education. Website RFPs. More info/register.

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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

What is our communication plan for dealing with a crisis during the conference? If an attendee reports a positive COVID test during or shortly after the event, who will communicate this — and how — to other attendees? What are the implications to your brand for over- or under-communicating? Sample Duty of Care Release.

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Association Brain Food: 2.2.24

Reid All About it

The weekly list of free educational events and resources for the association community… Early-career microcredentials. The truth is, these events don’t always fulfill their purpose. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

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30 Ways to Save Money on Your Next Association Event

MemberClicks

Events are a great member benefit but can become a huge expense without proper planning. Unfortunately, there isn’t a way to run an event without some spend. Earning money from events First off, it’s important to remember that running events—although they cost you money—will actually earn you money, too.