Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. The newsletter really was a peek behind the scenes of what the AOA was doing for young members.”. “If

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Recruiting Recruitment Minnesota Georgia 88

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

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Tools How To Software Cost 52

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Deepen member relationships year-round , not just at meetings or events.

Social Media 254

Social Media Tools Member Engagement Revenue 254

ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations. Livestream your event?

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Team Software Event Planning Social Media 52

MemberClicks

AUGUST 9, 2022

About 1 in 4 Americans work from home and the appeal of participating in events from home is more appealing than ever. But what is a hybrid event? We’re diving into all the questions you have about hybrid conferences and events, so read on to learn more! Mixing & matching event agendas. Benefits of Hybrid Events.

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Tools Conference Tips Organization 52

Association Analytics

MARCH 13, 2024

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? an invite-only event or scholarship-based subgroup), or are at the end of your membership journey (i.e. a webinar for executive-level members).

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Review Member Engagement Process Examples 169

Reid All About it

JANUARY 21, 2022

The weekly list of free educational events and resources for the association community…. Event trends. All the event trends they mention are spot-on except for #3, hybrid, which doesn’t seem like a practical option for most associations. Here are the educational events scheduled for next week. Membership survey.

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Survey Newsletter Price Technology 195

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. But do you? Demystifying API.

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Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. Crafting an event experience. Event Farm describes two different approaches to crafting event experiences that will wow your attendees and help you achieve business outcomes. Here are the educational events scheduled for next week.

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Newsletter Survey Team Software 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Open Space events. Curated reading lists are the best, right? Credentialing support.

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LMS Revenue Arlington Education 257

Higher Logic

JANUARY 3, 2020

When your online community also integrates with key tools, like your CRM, ticketing system, and federated search (such as Salesforce, Zendesk, and Coveo), your customer community can become a one-stop shop for your customers. These components are difficult to manage using traditional customer relationship tools.

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eBook Products Tips Tools 194

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Chapter events. Billhighway talked to Aaron Wolowiec, CAE, CMP, of Event Garde about his outlook for chapter events this year and what chapters should consider before deciding to return to in-person events. Quick hits.

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LMS Nashville Strategy Video 370

Membersuite

JANUARY 24, 2023

Design events where Gen Z can meet with industry professionals 5, 10, or 15 years ahead and learn how they found their first jobs or built their careers. They love in-person events but can’t usually afford or take time off for them. Young professionals who work remotely are missing out on informal social learning.

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millennials Social Media Discount Newsletter 144

Aptify

FEBRUARY 28, 2022

Host virtual events, such as virtual tradeshows and conferences, for members who can’t travel to in-person events, and offer online sponsorships for those events as well. For example, offer sponsorships in your online events through rotating slides, a customized event interface, spotlight videos, and commercial breaks.

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Revenue How To Recruiting Recruitment 72

Freestone

FEBRUARY 29, 2024

An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program. By making learning flexible, you can also reach non-members, boosting recruitment and driving non-dues revenue.

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LMS How To Certificate Learning Management System 52

NXUnite

OCTOBER 4, 2023

Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon , an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail. 

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Social Media Proposal Newsletter Process 130

Nimble AMS

MAY 13, 2021

So how can you recruit, reach, and retain members to achieve these strategic goals? Newsletters – Send a regular newsletter to keep members updated on new resources, industry news, and upcoming events. Let members know about upcoming events and opportunities they’ll miss if they do not renew. Watch now.

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Member Engagement How To Newsletter Certificate 78

Reid All About it

JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Virtual event challenges. A huge help: journey mapping each event role. Virtual event data. Virtual event data. Here are the educational events scheduled for next week.

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Montana Revenue Case Study Conference 259

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. Our 8-point guide, The Power of Young Professionals , tackles the challenge of engaging, recruiting, and retaining 20-somethings. 8 Engaging Event Ideas: Fun Ideas for 20-Somethings.

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Recruiting Recruitment Social Media millennials 78

Reid All About it

JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition.

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Innovation Las Vegas Communications Education 359

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. What Is a Membership Website?

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Directory Discount Software Tools 52

Higher Logic

MAY 19, 2016

It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Promote events. Whether you need to promote small, weekly webinars or your annual conference, communities are a great place to push events before, during and after.

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Team Marketing Newsletter eBook 136

Reid All About it

APRIL 12, 2019

The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted.

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LMS Pennsylvania Innovation Education 276

Achieve

DECEMBER 8, 2023

Maintain an Alumni Database There are several types of software you’ll likely leverage in your alumni fundraising efforts, including communication tools and an online payment processor. Host a Variety of Alumni Events Another way to reinforce your relationships with alumni is to host events specifically designed for them.

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Tips Survey Social Media Communications 52

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Specialized tools or platforms. Exclusive events.

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Price Discount Marketing Newsletter 135

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. Easy-to-use online tools. You can peruse the full collection at your leisure by scrolling through the archives.

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Tips Handbook Recruiting Recruitment 103

MemberClicks

OCTOBER 6, 2022

Here, we’ll examine all the crucial components of membership management, as well as outline how to choose the right tools to optimize your management tasks. Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means.

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Membership Management Software Social Media Recruiting 52

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Here are the educational events scheduled for next week. Online education revenue. 1 CMP credit.

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Revenue Video Strategy Industry 195

Reid All About it

JUNE 30, 2017

Your weekly list of free webinars and events for the association community… The latest cybersecurity threat rampaging around the world is a cyber weapon , not ransomware, says the CEO of security awareness training firm KnowBe4. The Power of Live: How Data Driven Planners Are Driving Event Success. 1 CAE credit. Duration: 1 hour.

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Chicago DC Washington LMS 154

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. It doesn’t require subscription to RealMagnet or Constant Contact, etc. Word of Mouth!

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Marketing Newsletter Recruiting Recruitment 150

.orgSource

AUGUST 28, 2023

“Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” Be Deliberate Thought leadership is an important top of the funnel marketing tool. So, this exercise is also a marketing tool.

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Leadership Social Media Case Study Industry 88

Achieve

DECEMBER 8, 2022

You can make this request in an email, or you can highlight social media accounts in your newsletter. Make sure to mention the contest in your regular emails and newsletters so your entire mailing list will know about it. Give your donors the opportunity to get more involved with your nonprofit in addition to email newsletters.

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Social Media How To Newsletter Content 52

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. Networking events. Volunteer committees.

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Committee Newsletter Social Media Technology 52

MemberClicks

OCTOBER 24, 2023

By joining, you gain access to a range of helpful tools, industry insights, and valuable connections that can boost your business. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. What is a Trade Association?

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How To Social Media Industry Recruiting 52

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

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Charlotte DC Washington Newsletter 150

MemberClicks

APRIL 19, 2024

When it is complete, however, you will have a very valuable marketing tool to use in your recruitment process. Daily tasks like volunteer management, collecting dues, staffing events, and retaining members can understandably get in the way of critical duties like expanding membership through marketing.

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