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The world might change; here’s why our content strategy doesn’t

Association Success

How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? Those are the types of questions we were asking at The Ohio Society of CPAs as we thought about our content. We did not want to relitigate our strategy again in a year or two.

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Association Brain Food Weekly: 8.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… #ASAE20. I could have ignored the chat but people were sharing useful stories, examples and advice there. Monica Cox, Professor at The Ohio State University. Originally, the registration was about $600. They’re incredibly valuable.

Montana 370
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Association Brain Food Weekly: 8.27.21

Reid All About it

The weekly list of free educational events and resources for the association community…. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Virtual conferences survey.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. Learning Strategies for Virtual Events. Learn how virtual events can be part of a meaningful data-driven content strategy. Presenters: Jackie Ferguson, The Diversity Movement. Tue 9/22 at 12 p.m. Host: Aplusify.

Montana 351
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Association Brain Food Weekly: 9.11.20

Reid All About it

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Virtual conference FOMO. Burning Man FOMO.

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2020 Election Lesson for Associations: Predictions are Only as Good as Your Data

Association Success

These are the same key issues that we see with associations who are using predictive analytics to develop strategies for their organizations. There are very human reasons for some people not to want to participate—not enough time, not enough resources, protection of personal space and rights—and the pandemic made this issue even worse.

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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . AA : Do you have any examples? SW : It starts with really knowing your members.

Ohio 60