article thumbnail

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement.

Marketing 197
article thumbnail

Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. We got a lot of comments around F&B in the survey,” said Future Partners president and CEO Erin Francis-Cummings.

Report 58
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time to get in the game. There’s a game being played?

YourMembership

Although unemployment rates are trending downward in most major metro areas, the recent JOLTS (Job Openings and Labor Turnover Survey) report from the Bureau of Labor Statistics showed there were 4 million job openings in the US at the end of January 2014. This leads me back to the survey response regarding opportunities to help members.

Florida 150
article thumbnail

Poll/Survey Results: Advocacy or Knowledge for Associations?

SCD Group

has become a nation fascinated with polls and surveys. Conducting and releasing polls or surveys is a great tool to advance your association’s profession/industry and/or the issues it is advocating. The reality: all survey research or polls are biased! Who conducted the survey? What questions did the survey ask?

Survey 40
article thumbnail

Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Perhaps it’s for that reason that the 2018 edition of the Response Rate Report, a joint study conducted by the Association of National Advertisers and DMA: Data & Marketing Association, found that 81 percent of marketers expected to increase their use of direct mail. Who says direct mail has to be paper?

Florida 110
article thumbnail

Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150
article thumbnail

Meet The Speaker: Multi-Channel Fundraising with Abby Jarvis

Achieve

can help you think through the different stages of planning a marketing campaign in our upcoming webinar on January 19th at 2pm EST. If you’d like to register for FREE and have a chance to ask Abby your own questions, click the register button below! What is your biggest tip for deciding on the right marketing channels?

Florida 52