The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns
Higher Logic
NOVEMBER 14, 2018
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement.
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