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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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3 Strategies to Streamline In-Kind Donations for Supporters

NXUnite

It’s a great way for donors to support your organization while staying sustainable by recycling their items. For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. Establish clear guidelines for in-kind donations.

Strategy 130
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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Daily Buzz: Define Your Third-Party Fundraising Guidelines

Associations Now

Just make sure it follows your fundraising guidelines. You’re sitting in your office when you get a call: An outside organization or individual wants to host a fundraiser for your association. Invitations, marketing materials, onsite staff—you name it, and your team is expected to do it. Need some social media inspiration?

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. Learn more about integration: The 3 Best Data Points to Grab From Your AMS for Your Marketing Automation Campaigns.

Marketing 149
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Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines

Associations Now

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. Think it’s hard to deal with all the sensitivities of social media? The industry says they could have a chilling effect and lead to reporting headaches.