Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Tip 3: Know what advertisers want, and how to best deliver it.

Revenue 77

Revenue eBook Tips Team 77

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. 15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Non-dues revenue partners. William Penn Chapter events. Good stuff.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. Make time for microlearning.

Certificate 322

Certificate Technology Communications Revenue 322

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. However, it’s important that you understand the parameters of their services, whether they’d be a valuable addition to your team, and how to find the ideal partner for you. That’s great!

LMS 172

LMS Course Price Team 172

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Reid All About it

AUGUST 21, 2020

They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. The report also includes a sample virtual event prospectus to give you additional ideas. The Stakes Are Higher Than Ever: How to Avoid the Most Common Contracting Mistakes. Association membership app.

millennials 307

millennials Montana Class Education 307

Blue Sky eLearn

MAY 16, 2019

Whether you’re providing direct links to reports, instructions on how to pull different reports, actual reports in Excel or PDF, or all of the above — make sure your education department knows where they should be going to find this important data! Some important reports that come to the top of my head include: Revenue reports.

Tips 211

Tips FAQ Education Sample 211

Membership Marketing

MARCH 7, 2011

Sample Marketing Language for Automatic Membership Renewals. I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. ” This language is provided as a sample only. Cost of Wrong Strategy. (8).

Sample 40

Sample Marketing Price Survey 40

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” DelCor’s Chris Ecker and Dan Lautman explain how to spoof-proof your organization’s incoming and outgoing emails. Is that how you feel too? Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

.orgCommunity

NOVEMBER 29, 0002

Educational content and learning (so prospective members sample the benefits of membership). How to get involved / become a member. Smart associations are developing video heavy content strategies that align with their organization’s business objectives. What makes our community unique? One more thing about the 27 touches.

Video 40

Video Content Sample Revenue 40

Association Success

FEBRUARY 14, 2019

We had some fun bringing together a sample of some of the many exciting happenings that give us cause for optimism, and galvanize us to thrive as individuals and organizations. Readers will learn how to experiment and drive progress forward within their organizations. Happy reading! Equip your association for the digital age!

Sample 60

Sample Education Revenue Tools 60

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. You might be paying for it already, so why not learn how to use it to your added benefit? This is an easy one!

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. You can also take a sample of the core critical data and see how accurate it is.

Conference 58

Conference Sample Strategy Technology 58

Reid All About it

MARCH 9, 2018

Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events. Take away a sample 12-month marketing calendar. Hear about the challenges associations face when vying for younger generations’ attention—and how to adapt.

DC 120

DC millennials North Carolina Washington 120

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. You can also take a sample of the core critical data and see how accurate it is.

Conference 45

Conference Sample Strategy Technology 45

Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. We developed online courses.

Team 69

Team Resources Education Revenue 69

Slice-Works

JUNE 25, 2014

Great Question: How can we turn marketing from an expense account to a revenue account? The Advantages to a Unified Brand (or How to Answer Objections). — Powerful messaging strategy creates value by: — Leveraging what is unique. Integrating Components into your Strategy. Potential revenue. One Clear Voice.

Communications 28

Communications Marketing Conference Charlotte 28

Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. We developed online courses.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I, along with staff, had to figure out how to generate more revenue for our association with a shoestring budget. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school. We developed online courses.

Team 60

Team Resources Education Revenue 60

Reid All About it

JULY 8, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking the “rightful leadership position to steer your industry.”. Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. If you don’t, you can cost your association a lot of time and money. More info/register.

San Francisco 39

San Francisco Certificate Technology LMS 39

Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Free or ungated content. Learn more. Watch now.

Content 126

Content Marketing How To LMS 126

Socious

NOVEMBER 3, 2016

They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. 1:00pm - Chaos Under Control: How to Organize a Messy Contacts Database to Market More Effectively. 10:30am - How to Create Customers for Life. Session Type: Breakout.

Sample 100

Sample Marketing Conference New York 100

MemberClicks

JULY 12, 2022

Check out our full guide on how to simplify your chamber operations for more tips and tricks. And how can you establish membership tiers that meet members’ needs and help appropriately fund your organization? How do membership levels help to improve renewals? Need some extra help with updating your chamber’s operations?

How To 52

How To Directory Price Columbus 52

Beth Kanter

SEPTEMBER 17, 2013

As a Master Trainer, one of my favorite models of training adults is the Peer Learning Exchange where a group of participants who are working on a similar project or domain of practices interact regularly to learn how to do it better. Here is a Sample Six-Month Planning Timeline to help you get started.

Sample 28

Sample Project Social Media Recruiting 28

Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. In fact, a small cadre of attendees said that dues made up only 10 percent of their annual revenues. affinity programs).

Revenue 60

Revenue Sample Education Georgia 60

Membership Marketing

MARCH 22, 2010

By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. I just emailed you a sample. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Sample Price Survey 40

Membership Marketing

MARCH 23, 2010

A number of you have requested the sample renewal form that I mentioned the other day. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Publications.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

MARCH 31, 2011

So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. How to Calculate Where your Membership is Headed. Sample Marketing Language for Automatic Membership. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Survey Price Analysis 40

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. The panel description: At the Cross Section of Web, Social and Mobile. Her blog is Contentious.com. Twitter: @agahran.

Resources 28

Resources Conference Tools Sample 28

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Growth Strategy. (43).

Price 40

Price Products Marketing Discount 40

Membership Marketing

OCTOBER 10, 2011

I went through them and pulled out a representative sample of 25 responses. We talk about free member services and make sure they know how to take advantage of them and ask if they have any questions about their membership. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies.

Marketing 40

Marketing Survey Social Media Price 40

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails.

LMS 150

LMS Raleigh Content millennials 150

Membership Marketing

JANUARY 27, 2010

For a full discussion on testing lists, take a look at my post, Five Strategies for Picking the Best Marketing Lists. Go to a potential customer with your sample or prototype and ask if he would buy it. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).

Recruiting 40

Recruiting Recruitment Marketing Price 40