Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Brighten up a chilly day with green seasoning baked vermilion snapper —or the fish fillets of your choice, American, of course. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market.

Revenue 274

Revenue Austin Tools Education 274

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

SEPTEMBER 15, 2023

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Curated reading lists are the best, right? Credentialing support. Financial statements.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

JANUARY 5, 2024

He shares five resources for getting up to speed and staying informed about AI. Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors.

Revenue 279

Revenue LMS Price Education 279

Crowd Wisdom

JULY 27, 2023

Today, mounting financial pressures are leading associations to seek new ways to generate non-dues revenue. According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations.

Revenue 52

Revenue LMS How To Course 52

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. They offer rich, high-quality information that: Isn’t available elsewhere.

Revenue 98

Revenue Content Certificate Cost 98

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Email marketing news. Volunteer burnout. Would you like to subscribe?

Survey 257

Survey Project Strategy Education 257

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. It is not limited to adulthood or late adulthood.

Marketing 52

Marketing Mooc Course Education 52

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. New association event.

Certificate 284

Certificate Price Tools Technology 284

Reid All About it

JULY 7, 2023

Self-paced online courses. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. They share 19 activities to build into your asynchronous courses that will make them more effective and enjoyable. Association leadership. Fascinating times, right?

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Threats ahead. Credit card processor.

Arlington 263

Arlington Los Angeles Atlanta Technology 263

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Susan Schramm, founder of Go to Market Impact LLC.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

NOVEMBER 29, 2019

They especially get in the way when you’re leading up a project, so thankfully WBT Systems suggests 11 catalysts for cross-departmental collaboration. Quick hits before we get to next week’s free webinars: What is quantum computing? ( Lead (or take) a horse to the water” will never be the same. Demystifying Event Marketing.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. This template is also helpful for other technology selection projects since those vendors will need much of the same information. Digital badges. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Skip down to the list of free webinars if you prefer takeout. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Association revenue. Newsletters.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing. Many associations were built by and for older generations, says MemberSuite, so you have to work extra hard to demonstrate the value of membership in ways that resonate with younger generations. Answer: we all do.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

MARCH 24, 2023

Data-informed event planning. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health. Association staff retention.

Revenue 229

Revenue Chicago Leadership Education 229

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? Sell branded merchandise.

Revenue 98

Revenue Tips Certificate Social Media 98

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. But, pricing them too low will prevent your team from making any meaningful revenue.

Price 172

Price Course LMS Discount 172

Reid All About it

APRIL 16, 2021

Ernie Smith at Associations Now shares advice from Jeff Cobb (Leading Learning) on rethinking your association’s education model to meet member expectations and organizational needs. Skip down to the list of free webinars if you prefer takeout. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 4, 2022

Much of the world right now is fighting alongside the Ukrainian resistance through networks—networks of information, finance, travel.” Sounds like a practical approach to session and course design, doesn’t it? Skip down to the list of free webinars if you prefer takeout. Let’s hope and pray the networks can overcome the tanks.

Class 195

Class Certificate Content Committee 195

Reid All About it

MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Skip down to the list of free webinars if you prefer takeout.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Blue Sky eLearn

JUNE 23, 2017

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. The secret to sustainability is pairing in-person with online learning – capturing the strengths of both to achieve so much more than a single event can promise: transformational learning. Try These On.

Price 193

Price Certificate Revenue Course 193

Reid All About it

APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

SEPTEMBER 24, 2021

Cohort-based online courses. WBT Systems lays it on the line: “Associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.” Skip down to the list of free webinars if you prefer takeout.

LMS 195

LMS District of Columbia Revenue Survey 195

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Skip down to the list of free webinars if you prefer take-out. Because there’s always time to learn, right?

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. They also developed resources to help their members get used to and succeed at online learning. Kat Sullivan, Marketing Solved ). Workforce assessment. Fri 12/3 at 12 p.m.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

NOVEMBER 27, 2020

Online learning. If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. CEO pandemic insights. Host: Brella.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. webinar last week about NFTs.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. AMS requirements. More info/register. Fri 5/5 at 4 p.m.

Chicago 205

Chicago Education Certificate Revenue 205