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Association Climate-Change Response Group Launches

Associations Now

The Association Climate Action Coalition was informally launched earlier this year by Elizabeth Weaver Engel, MA, CAE, and Shelly Alcorn. It’s also developed a ChatGPT tool that is tailored to answer sustainability-related questions from the association community around “climate resilience strategies.”

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The Content Marketing Strategy for Associations

Multiview

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52
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Without a Distribution Strategy, Great Content Doesn’t Matter

Associations Now

We assume the same information will work across multiple platforms and channels. It is a step up in comparison to multichannel content—the practice that is primarily concerned with the ability to publish information to different channels in different formats.”. Here’s a three-pronged strategy.

Content 104
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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.

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The Importance of Content Strategy for Healthcare and Hospitals

Arc 3 Communications

This makes it imperative that hospitals and healthcare providers have strong, up to date, accurate information on their website. A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information.

Content 52
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The Perfect Storm

Spark Consulting

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link].

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Achieve more: How research should inform your association’s meetings strategy

Aaron Wolowiec

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. So, my question to you is this: Do education research and strategic conversations about learning inform your annual meetings calendar?

Strategy 100