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Association Brain Food: 9.13.24

Reid All About it

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 265
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Soft Skills Support Hard Leadership Challenges

.orgSource

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. Sue’s deep experience with boards and leadership makes her the perfect resource for a conversation about coaching new and more seasoned directors. ASAPS had a leadership training program.

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Association Brain Food: 5.31.24

Reid All About it

Association videos. VideoRequest describes how associations use video to increase brand awareness, raise funds, engage volunteers, and promote events. Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. Content workflow. More info/register.

Chicago 248
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Spotlight on excellence: 2023 A100 CommImpact Award winners

The Association 100

Winners were honored across seven key categories, including Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement, Event Promotion Excellence and Leadership in Public Awareness Campaign.

Video 130
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Association Brain Food: 8.30.24

Reid All About it

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. You’ll receive a daily email with a learning tip and an assignment to make a video.

Video 212
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Explore the inner lives of leaders and leadership. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want.

Education 259
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Association Brain Food: 4.26.24

Reid All About it

The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 271