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Leadership Changes at GrowthZone: A New Chapter in Customer-Centric Innovation

GrowthZone

With an extensive technology and business leadership background, he is poised to guide GrowthZone into a new era of innovation and customer-focused growth. A Vision for Customer-Centric Growth In his new role, Plaia will lead the company’s strategic direction, drive innovation, and expand GrowthZone’s market presence.

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. The post Insurance Group Launches Innovation Initiative appeared first on Associations Now.

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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Host: American Marketing Association Speaker: Kunwar Singh, Product Marketing Manager, Sprinklr Tue 4/30 at 2 p.m. But a few data points trouble me.

Content 266
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135
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Association Brain Food: 4.12.24

Reid All About it

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. I’m happy to feature it as long as it’s not too product-centric. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc. Ready to veg a bit?

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. I’m happy to feature it as long as it’s not too product-centric. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. I’m happy to feature it as long as it’s not too product-centric. What do your members and target audiences think of yours?

Maryland 272