Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Sure, you’ve heard of TikTok, but does your association use the massively popular social media platform? Gen Z appreciates innovative tech when choosing a career.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification?

Minnesota 170

Minnesota Recruiting Recruitment millennials 170

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Member app. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Marshal Carper, Social Media Examiner ). Digital Marketing Trends and Traditions 2019.

Social Media 170

Social Media Arizona millennials Proposal 170

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

millennials 52

millennials Report Education Sample 52

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. – Advocacy in a Social Media World. Using Marketing Automation to Grow Event Registration. . Using Marketing Automation to Grow Event Registration. – Driving an Innovation Strategy.

Raleigh 203

Raleigh Arlington Social Media DC 203

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. And to make matters worse, it’s always evolving, which means staying up to date on the latest techniques and innovations is no easy task either (not to mention expensive). Target Your Webinar to Millennials. So, start simple. Event tech can be, well, complicated.

millennials 78

millennials Social Media Tools Review 78

Nimble AMS

DECEMBER 5, 2022

The innovative Nimble Communities allows ACerS to adopt member engagement strategies like establishing online community volunteer opportunities and allowing member volunteers to adopt the roles of Moderator or Super Members. Be sure to shout out these members on your social media and in your online community to increase engagement. .

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

JANUARY 18, 2011

Clay Shirky ’s Foreign Affairs article, The Political Power of Social Media (registration required), is a fascinating read that rebuts and shreds Malcolm Gladwell’s view about the power of social media to facilitate change. Yes, it would be great if staff had the right mindset for innovation. That’s the challenge.

Social Media 150

Social Media millennials Innovation Tools 150

Reid All About it

MARCH 29, 2013

Sarah Lacy, the founder of Pando Daily, takes a look at the media landscape now that the last major newspaper hold-outs are going over to the paywall side and the big digital players say the only way to survive is to produce “s**t quality” content. People are too creative and innovative to not make it work. Global success.”

millennials 150

millennials Social Media Content Innovation 150

Velvet Chainsaw

MARCH 27, 2014

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You’re listening to your target market and your target market cares. Attracting Angry Millennials.

millennials 40

millennials Conference Strategy Social Media 40

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. How has technology opened up new opportunities for more effective marketing, customer service, and even management?

Organization 100

Organization millennials Social Media Technology 100

Associations Now

SEPTEMBER 6, 2013

The scoop, and more, in today’s Social Media Roundup: Out of the creator’s hands. What If Your ED Was a Millennial? What if the management reigns were handed over millennial employees? And tradition laid to rest at the hands of innovative thinking. All they’re asking for are the tools you have to offer.

Social Media 40

Social Media millennials United States America 40

WBT Systems

OCTOBER 18, 2016

Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. One aspect of digital badges and OpenBadges in particular that associations may have overlooked is their use as a promotional tool to market association education programs to a wider audience.

Education 150

Education Learning Management System LMS Certificate 150

Mizz Information

MAY 17, 2018

Marketing automation has been a real time-saver for association executives. You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Want to learn more?

Innovation 40

Innovation Washington Recruiting Recruitment 40

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. 1 CAE credit.

Mooc 205

Mooc Certificate DC millennials 205

The Hourglass Blog

NOVEMBER 7, 2011

Secrets of Innovation. A new post, "Secrets of Innovation," has just gone up there. Labels: Innovation. Developing Millennial Leaders. Innovation. Millennials. Social Media. Principled Innovation. Film Directing Lessons in Innovation and Leadershi. Secrets of Innovation.

Innovation 40

Innovation millennials Social Media Committee 40

Higher Logic

OCTOBER 9, 2015

That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. This collective Voice of the Customer (VoC) may hold the key to revamping and innovating business decisions. Communities serve as a guide for crowd-sourced innovation.

Organization 120

Organization Library Survey millennials 120

The Hourglass Blog

DECEMBER 19, 2011

Innovation Does Not Happen Online. A new post, "Innovation Does Not Happen Online" has just gone up there. Labels: Innovation. Developing Millennial Leaders. Innovation. Millennials. Social Media. Principled Innovation. It's Not Innovation If It Only Serves You. at 7:00 AM.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

NOVEMBER 28, 2011

Film Directing Lessons in Innovation and Leadership. A new post, "Film Directing Lessons in Innovation and Leadership" has just gone up there. Labels: Innovation , Leadership. Developing Millennial Leaders. Innovation. Millennials. Social Media. Principled Innovation. at 7:00 AM.

Innovation 40

Innovation millennials Leadership Social Media 40

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Association Coffee Talk (Reston VA).

DC 150

DC Washington Tools Education 150

The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

millennials 40

millennials Innovation Leadership Social Media 40

The Hourglass Blog

DECEMBER 26, 2011

Its Not Innovation If It Only Serves You. A new post, "Its Not Innovation If It Only Serves You" has just gone up there. Labels: Innovation. Developing Millennial Leaders. Innovation. Millennials. Social Media. Principled Innovation. It's Not Innovation If It Only Serves You.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

AUGUST 1, 2011

The Season of Innovation. Thats certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. Labels: Innovation , Jeff De Cagna , WSAE. Developing Millennial Leaders. Innovation. Millennials. Image source.

Innovation 40

Innovation millennials Social Media Maine 40

The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

Innovation 40

Innovation Strategy Minneapolis millennials 40

Reid All About it

JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Mon 7/18 at 12:30 p.m.

North Carolina 150

North Carolina Austin Innovation Washington 150

The Hourglass Blog

SEPTEMBER 5, 2011

Recipes for Innovation. He has designed some very innovative tools.and created innovative designs for traditional tools. He has designed some very innovative tools.and created innovative designs for traditional tools. good design is innovative. good design is innovative. So heres a funny story.

Innovation 40

Innovation millennials Team Social Media 40

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person.

millennials 70

millennials Case Study New York Technology 70

Associations Now

OCTOBER 17, 2019

Ten to one, if you run a private community, you probably don’t run that community on Yahoo Groups, the old-school internet giant’s early attempt at social media. But with a lack of updates and a growing push toward more modern social networks like Facebook and LinkedIn, the private community innovator wasn’t long for this world.

millennials 40

millennials Social Media Innovation Report 40

The Hourglass Blog

NOVEMBER 14, 2010

Innovation = Creativity x Execution. This is a fantastic post on innovation from Vijay Govindarajan , co-author of the new book, The Other Side of Innovation: Solving the Execution Challenge. Companies tend to focus far more attention on improving the front end of the innovation process, the creativity. Its excellent.

Innovation 40

Innovation Wisconsin millennials Class 40

The Hourglass Blog

MARCH 22, 2011

The Catch-22 of Innovation. Lots of good lessons in this HBR post for association professionals looking to be move innovative. Its the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires.

Innovation 40

Innovation millennials Leadership Social Media 40