Remove Innovation Remove Marketing Remove Organization Remove Revenue
article thumbnail

Leadership Changes at GrowthZone: A New Chapter in Customer-Centric Innovation

GrowthZone

With an extensive technology and business leadership background, he is poised to guide GrowthZone into a new era of innovation and customer-focused growth. A Vision for Customer-Centric Growth In his new role, Plaia will lead the company’s strategic direction, drive innovation, and expand GrowthZone’s market presence.

article thumbnail

Use Data for New Revenue Opportunities

Association Analytics

Individuals and member organizations were on tighter budgets. You may have noticed that your members were engaging with your organization in different ways. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. New Audiences.

Revenue 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. In addition to developing new tools, the department will look at ways to draw new members to the organization. “We

article thumbnail

Association Brain Food: 4.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. 1 CAE credit.

Revenue 256
article thumbnail

Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
article thumbnail

Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256
article thumbnail

Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135