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Association Brain Food: 10.20.23

Reid All About it

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Explore how immersive technologies, interactive displays and innovative soundscapes are redefining engagement and transforming the event landscape. More info/register. to 5 p.m. – The Engaging Conference 4.0

Maryland 272
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

Revenue 256
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle.

Revenue 256
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Association Brain Food Weekly: 5.29.20

Reid All About it

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

San Diego 259
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Association Brain Food Weekly: 5.15.20

Reid All About it

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. We want to educate, inspire and innovate together. Marketing virtual/online education. Chapter sponsorships. Host: Cvent.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. It means “jumping out of the system.” More info/register.

Nashville 370
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The Perfect Storm

Spark Consulting

Maryland Association of CPAs. Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment (co-authored with Guillermo Ortiz de Zarate ), available at [link].