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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. This presents a crucial opportunity for your organization. Currently, 137.4K

Video 52
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. The apprehension to adopt a new system or modify a current one is real. These could be member retention, recruitment, products & services and event registrations.

Analysis 169
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Organizing a Hybrid Conference: Tips, Tricks and Tools

MemberClicks

According to recent research, more than a third (34%) of organizers forecast they’ll invest more in hybrid events in the next few years and 25% of the surveyed organizers plan to host 5-10 hybrid events annually. The best way to organize your hybrid event. There is no “best way” to organize or break out your hybrid event.

Tools 52
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Why your association needs to adopt a flexible IT budget

Nimble AMS

During the pandemic leaders rethought how they handled all aspects of their organization more than ever before. According to Liane Radford of Dennison & Associates, due to the upheaval of the past years “organizations have started to change their mindset on budget, needing to get more flexible on what they spend.”

Software 123
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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Learning management system data.

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. More info/register. 1 CAE credit.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Fri 8/21 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Virtual events.