Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle. The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events.

Tools 177

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? The vast majority of any organization’s members will rarely engage you in your office or at an off-site event. Does it have the technology behind it to deliver the membership experience your members and prospects are expecting ?

Sample 150

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Mobile-Friendly Apps: Keep your members connected.

eBook 102

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Even though WBT is a learning management system (LMS) provider, not one of the trends and opportunities they highlight is about technology. Program Manager, Amazon.

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Host: Event Manager Blog.

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Association Brain Food Weekly: 10.16.20

Reid All About it

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows.

Association Brain Food Weekly: 8.28.20

Reid All About it

With the information collected in this research, we hope that we can pinpoint the areas of improvement with manageable takeaways for event professionals across the industry.” Member parents. You want to be indispensable to your members? Leading Engagement From The Outside-In.

Association Brain Food Weekly: 9.11.20

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WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. 9 things your association, chapter or chamber can do to help members improve their lives during this pandemic.

Association Brain Food Weekly: 8.21.20

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Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 1.10.20

Reid All About it

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Host: Engage Software. Host: Talented Learning.

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Social Learning: Creating Community Around Learning

Fonteva

Social Learning has been a buzz word for some time now. Before we get into the details around software and ideas on how to wrap community software around learning, it’s important that you’ve built a sense of community with your association members in general. From optimizing your website to taking advantage of event software to investing in reporting features, these five tips for digital member engagement can help set you in the right direction.

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Association Brain Food Weekly: 1.8.21

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Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. Change and uncertainty are unsettling, which is why, WBT Systems says, it’s more important than ever to practice empathy.

Association Brain Food Weekly: 9.6.19

Reid All About it

WBT Systems replies with an emphatic Yes. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Learn about the six major datapoints you must monitor regularly to help reach your monthly and yearly targets. Using Feedback to Capture the Member Story.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. Overview of this Association Management Software. Powerful event management features. Member communities and tools. Grant management.

Association Brain Food Weekly: 11.4.16

Reid All About it

Now on to the list of this week’s free webinars and learning events. Presenter: Jessie States, CMM, manager of professional development, MPI. Get answers to your cyber security insurance and risk management-related questions about website publishing liability, security breach liability, replacement or restoration of data, and regulatory proceedings, public relations, or security expenses. Presenters: Renata Lerch, deputy managing director, American Society for Quality.

Online Education: How It Can Print Money For Associations

Tom Morrison

In today''s association environment, it is imperative associations look outside their dues structure to add value to members and much needed revenue to their funding sources. YOU, dig into your members daily lives as professionals and businesses and understand what are their big challenges. Members are spending big money to outside consultants to fix problems in their business that the association could be spending. Now our association generates over $2,200 per member.

Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. What could be more logical than giving people a chance to try out one of your e-learning programs before they invest their time and money? By providing a sample of an online learning program, you reduce their perceived risk, eliminate the unknown, and increase the conversion rate. What do employers need their staff to learn?

Association Brain Food Weekly: 10.26.18

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An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. Learn about strategic planning for the critical mental, emotional, and social elements of workplace performance.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations. Now, onto the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). The council manages leadership recruitment, candidate evaluation, and nominations. Now, onto the list of this week’s free webinars and learning events.

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. If your association has a new member onboarding, orientation, or welcoming program, please take 15 minutes to participate. – The 2 Must-Ask Questions of Member Affinity Programs.