Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Email marketing software. Social media platforms. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Exhibitors. Quick hits. This is so me. Fri 6/25 at 1 p.m.

LMS 361

LMS Revenue Tips America 361

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Member mobile app.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. I’m happy to feature it as long as it’s not too product-centric.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? I’m happy to feature it as long as it’s not too product-centric. Bring all your marketing automation questions and join the AMA.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Blue Sky eLearn

OCTOBER 11, 2017

You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. You’ll have dreams about your online content and LMS (at least I did!), Have fun with your products.

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

Social Media 250

Social Media DC Strategy Education 250

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

OCTOBER 4, 2019

When you’re selecting technology, like a learning management system (LMS), there’s so many ways you can botch the decision, mostly because you don’t know what you don’t know. WBT Systems suggests ten factors you should consider while developing requirements for your new LMS. LMS Success: Keys to Building Participation and Revenue.

LMS 186

LMS DC Social Media Washington 186

Reid All About it

JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Your sleep and work quality/productivity depend on the right answer. Dirty data.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Check out the Ultimate Guide to Marketing Automation, available below. For a sponsored webinar, you don’t have to talk just about the product or service they provide.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. I’m happy to feature it as long as it’s not too product-centric.

Revenue 277

Revenue LMS Price Education 277

Association Success

FEBRUARY 26, 2020

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. Not exactly a life-changing product, but for $5, I found something that solved a problem for me. Work in a well-placed testimonial into your marketing materials.

Marketing 89

Marketing Review LMS Products 89

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. I’m happy to feature it as long as it’s not too product-centric. AI vs human interactions.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Reid All About it

DECEMBER 15, 2023

TopClass LMS describes how assumptions about careers don’t always hold up now. He saw the idea in action at the Social Media Market World conference. I’m happy to feature it as long as it’s not too product-centric. So far, reading an article here and there, I’m liking it. Career flux. Gen Z and subscriptions.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272

Tools Strategy Revenue Technology 272

Freestone

DECEMBER 16, 2023

Do you leverage a learning management system (LMS), association management software (AMS), social media, or more? TECH TIP: Choose Freestone LMS to deliver interactive live and on-demand learning content. Connect with the Freestone LMS team today!

Education 57

Education Tips LMS Learning Management System 57

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. The learning community has been seeking a serious use for LMS gamification.

LMS 252

LMS Certificate Library Education 252

Blue Sky eLearn

OCTOBER 11, 2017

You can’t launch an empty LMS! After you and your LMS have spent some time together, or after you’ve gotten feedback on your first few offerings, you can start introducing new types of learning experiences. You’ll have dreams about your online content and LMS (at least I did!), Have fun with your products.

LMS 120

LMS Tips Mooc Social Media 120

Reid All About it

MARCH 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Fri 3/12 at 10 a.m.* 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

LMS 150

LMS Arlington Course Virginia 150

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218

Content Learning Management System LMS Strategy 218

Reid All About it

AUGUST 12, 2016

And, if your company has a webinar scheduled in the upcoming month, I’d be happy to feature it in future Brain Foods as long as it’s not product-centric. 5 Ways to Build Your Brand on Social Media. Social media has transformed the way brands can interact with customers. Presenter: Eric Leland, Founder, FivePaths.

Utah 150

Utah millennials Social Media LMS 150

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform.

LMS 170

LMS Price DC Washington 170

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Social media : Brand mentions on social media help you understand customer sentiment.

How To 189

How To Products eBook Review 189

Reid All About it

FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. One of her suggestions, social media polls, regularly pop up on LinkedIn. I’m happy to feature it as long as it’s not too product-centric.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. David DeCillis, Senior Product Specialist, ARG.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. I’ll be happy to feature it as long as it’s not product-centric. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. More info/register.

Social Media 170

Social Media DC System Technology 170

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

FEBRUARY 22, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). How to Drive Social Media Engagement with Nonprofit Storytelling. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing.

Social Media 170

Social Media DC System Washington 170