Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning.

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How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew.

How to engage your members in today’s hyper personalized world

Aptify

To engage today’s members, personalization is no longer a nice-to-have. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect. We’ve all come to expect highly targeted experiences like those from leading companies like Amazon and Netflix. It’s a hot topic in the world of marketing and customer experience. allows members?to

LMS 40

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? One of the top benefits an association provides for its members is job opportunities. You may already recognize the importance of an online career center for providing member value and generating non-dues revenue for your organization.

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How technology can improve your association’s value prop

Aptify

Keeping members around long-term by continuously providing value. . If members think your organization provides too little value, they’re not likely to renew. Keeping members around year after year means continually providing them with value. Simply put, if members think your organization provides too little value, they’re not likely to renew. So start by learning more about what your members want. Consider the member journey. experience?you’re?delivering

Association Brain Food Weekly: 1.20.17

Reid All About it

Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle. Instead, the decision to renew is highly influenced by a member’s experience when they first join. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

LMS 163

Association Brain Food Weekly: 1.20.17

Reid All About it

Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle. Instead, the decision to renew is highly influenced by a member’s experience when they first join. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

LMS 163

Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. But most will agree that recruitment and retention feels tougher now than ever before.

Association Brain Food Weekly: 10.5.18

Reid All About it

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. Get insider tips for sussing out the best technology vendors and using event technology to its fullest potential, so you spend more time doing what you do best: creating engaging experiences for your attendees. and how to get the right statistics to prevent national and chapter level members from leaving.

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Association Brain Food Weekly: 1.8.21

Reid All About it

The conference experience just stopped. Data-driven empathy is especially useful for understanding the ever-evolving needs, interests and aspirations of your members, customers and colleagues. More info/register (fee for MPI non-members).

Association Brain Food Weekly: 5.12.17

Reid All About it

She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.” Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. Ok, some of it is just plain silly but I’m sure you can think of dozens of ways you can be indispensable to your members every single day. – Buying an LMS Today to Meet the Learning Needs of Tomorrow.

Association Brain Food Weekly: 6.14.19

Reid All About it

Wouldn’t members always open emails from their association? Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources. Membership Recruitment Tips and Tricks.

Association Brain Food Weekly: 11.2.18

Reid All About it

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. and how to get the right statistics to prevent national and chapter level members from leaving. Recharge your Member Experience. Member value propositions are rapidly changing from expectations to experience-driven experiences. Learn 6 ways to recharge your member experience.

Association Brain Food Weekly: 9.6.19

Reid All About it

MemberSuite identifies these opportunities, because that’s what they are, so you can provide a complete event experience like no other. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Yes, there’s a fee, but it looks like a memorable experience so check it out. Many associations struggle to identify additional sources of revenue and content for their members.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Learn about the three Rs of volunteer management: recruitment, retention and recognition.

Association Brain Food Weekly: 1.13.17

Reid All About it

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Take away tips to enhance your member engagement. Learn about the three Rs of volunteer management: recruitment, retention and recognition.