Associations Now

APRIL 14, 2017

Not only are they fun for attendees, but they can also help you market future conferences and secure extra revenue. Here are a just a few recent examples I came across: During the American Meteorological Society’s 16th Annual Student Conference in January, the group held a social media scavenger hunt [PDF].

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Associations Now

MAY 27, 2016

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. Use social media to get the word out. Buzz builder.

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Membership Marketing

AUGUST 11, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.

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Associations Live

NOVEMBER 11, 2011

Jim Puzzanghera from the Los Angeles Times reported that lawmakers, looking to help cash strapped local governments, are coalescing around legislation aimed at letting states require most online retailers to collect sales taxes from customers. marketing. (7). Social Media. (24). skip to main | skip to sidebar.

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Association Success

NOVEMBER 5, 2019

Back then there was no social media, no email to keep up with and no FaceTime calls to take. . “As As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance.

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Associations Now

APRIL 3, 2014

That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. ” The full report comes out in June, but you can read more early details from the study on the Membership Marketing Blog. Innovation as Craft.

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Association Adviser

AUGUST 24, 2016

AA: The first time we talked was at the ASAE annual meeting in Los Angeles in 2010. If you’re in the social media/YouTube space, unpolished, but genuine raw video footage is in many ways more attractive and more sincere than what’s highly produced. AA: Is there an ideal length for videos? You’re distributing deep content.

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Associations Now

JULY 21, 2014

Compare this approach to that of Discover Los Angeles , which collaborated with Instagram users in a completely different way.). Easy—it gets a spot to highlight the strategy behind its marketing, rather than simply trying to sell to consumers. In other words, NRF’s Instagram presence offers a look behind the curtain.

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SCD Group

FEBRUARY 24, 2013

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

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ChatterBachs

JANUARY 4, 2011

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and Social Media Manager at IBM.

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Associations Now

DECEMBER 10, 2013

Last week’s ASAE Technology Conference & Expo pulled off a neat trick, with conference sessions split into multiple paths targeting different types of association staffers—from CIOs to CEOs to social media gurus to content marketing geniuses to developers who find themselves suddenly having to support iPhones.

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Beth Kanter

SEPTEMBER 19, 2012

Sponsored Likes invite users to like causes that their friends are already connected to, using the power of social context to consistently outperform regular Facebook ads with a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan according to Inside Facebook. 2. Make every penny count.

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The Hourglass Blog

OCTOBER 27, 2010

You may remember Bill George from the ASAE Annual Meeting in Los Angeles. And hes saying the same thing in this interview that he said in Los Angeles--namely that we need a new generation of leaders to take over the organizations built by Boomers. Social Media. Generational Change in Sports. Governance.

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The Hourglass Blog

OCTOBER 21, 2010

To better define what he means by a great entrepreneur, Pallotta tells this story: I used to visit the merry-go-round in Griffith Park in Los Angeles where [Walt] Disney once took his daughters, asking himself, "Is this all there is? Social Media. So can GenX leaders be great entrepreneurs? And the rest is history.

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Tom Morrison

AUGUST 17, 2011

I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. Develop a communication structure that engages every demographic group where they are; including print, email, video, and social media.

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AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February.

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