Reid All About it

FEBRUARY 15, 2013

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Is your organization keeping up? . Back to basics for a moment.

Social Media 150

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Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. You’ve got to put your ego aside and reach out to other organizations for help with events and other NDR programs. Fastest-growing sources of NDR. NDR wish list.

Revenue 60

Revenue Georgia Price Newsletter 60

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 260

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

CMA Solutions

NOVEMBER 17, 2022

In addition, magazines and catalogs that are very visual are also being heralded all over again. However, for organizations that cater to a hipper audience, this new trend can make sure your brand stands out in a positive way. Want those social media posts to pop? Chatbots can help. What’s not to like? Add a video.

Marketing 52

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Association Success

JULY 16, 2020

Curated content includes links to articles, videos and other online content, and can be shared through multiple marketing channels, including an email newsletter, social media pages and a company blog. Make your magazines public and share them on social media and elsewhere. Why curate content? Price: Free.

Tools 122

Tools Content Marketing Newsletter 122

Aaron Wolowiec

OCTOBER 18, 2016

Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Associations Now

AUGUST 12, 2013

A new report says older people increasingly use social media to connect online. It’s no secret that younger generations rely on social media to communicate with friends and connect with the causes they care about. The social set: Social media is a powerful tool for associations to engage younger members.

Social Media 40

Social Media Atlanta Strategy Report 40

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

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Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

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Aaron Wolowiec

MARCH 9, 2015

But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. They certainly want to influence the general public because the general public will then influence the politicians, the lawmakers or the regulators in that particular industry,” said Steve Barrett, editor-in-chief of trade magazine PR Week.

America 100

America Social Media Directory Washington 100

Aaron Wolowiec

DECEMBER 23, 2014

And I do worry, as I wrote back in May, that social-media herd mentality might trickle down into leadership , leading to groupthink. The big organizations don’t have this figured out any better than anybody else. True enough, corporate execs get all the attention from magazine covers (well, almost all ).

Leadership 100

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Reid All About it

MAY 14, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Find out how to identify and select the right stories to engage your customers and audiences and entice them to connect with your business or organization. New episodes are posted by 1 p.m. every Monday. Guests: Joy Duling.

St. Louis 341

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AssociationChat

APRIL 10, 2020

During the week of April 13, winning organizations and campaigns from each category will be highlighted in short videos shared on the main ASAE Center Facebook, LinkedIn and Twitter accounts. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year. E-Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Associations and membership organizations are already experts at creating high-quality, paywalled content. Doing so can show a large audience all your organization has to offer.

Content 107

Content Strategy Library Newsletter 107

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. You’re a big proponent of social media. Social media is for connecting with non-members, potential members—not just your current members.

Social Media 60

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Associations Now

SEPTEMBER 25, 2018

National Geographic started as an exclusive scholarly membership organization and the magazine was one of the benefits. But, over time, the organization shifted to be commercially driven with multiple revenue streams, including TV, e-commerce, and gaming. The Harm in Popularity-Based Grants. "(T)here

Social Media 64

Social Media Revenue Project Products 64

Association Adviser

NOVEMBER 13, 2018

Article formats like Top 5 or Top 10 lists are popular social media posts that give readers easy-to-absorb information and help them digest important information you want them to see even if they’re on the go. We think everyone is being more cautious with the information they post on social media, including associations.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Leveraging these technologies can help membership organizations thrive. . Your members may welcome opportunities to engage with your organization via mobile devices. Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Association Adviser

OCTOBER 13, 2016

Associations should consider the positive impact technology can have on the entire organization and make necessary investments. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities. About the study.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

NOVEMBER 6, 2017

We manage our digital channels — website, social media, blogs, and publications. We publish a daily eNewsletter, Public Power Daily , and a monthly magazine, Public Power Magazine , plus a blog. We finalized a three-year strategic plan at the end of 2015 that defines key goals across the organization.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

Membership Marketing

JULY 12, 2010

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. Speaking Engagements.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Reid All About it

SEPTEMBER 16, 2016

Lisa Hurley (Moderator), Content Director, Special Events magazine. Event organizer: Scott Oser. You’ll hear about practices designed to help you: create unlimited event value; be where your members are; leverage your data; make it personal for members; and identify and drive new revenue opportunities. More info/register.

Arlington 150

Arlington Phoenix DC Virginia 150

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

That’s a lot of meetings – and a lot of revenue potential. When intentionally designed, developed and implemented, the right event marketing can cause both attendance and revenue to soar. blog, e-newsletter, magazine, social media and website), and then find ways to seamlessly integrate each into the communication plan (i.e.,

Marketing 60

Marketing Social Media Revenue Communications 60

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Fri 12/18 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Neelam Tailor, The Guardian ).

Video 221

Video Certificate Review LMS 221

Association Adviser

MARCH 13, 2018

According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable. Earn Greater Non-Dues Revenue. Register here.

Directory 61

Directory Communications Content Survey 61

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content.

Case Study 64

Case Study Library Content Kentucky 64

Associations Now

JUNE 13, 2014

Hook your DJ or performers up to social media and have them take requests from the stage. “As guests become more technology and social media savvy, so do performers,” she notes. Other tips: Get a digital caricaturist, and (separately) build a social media photo booth. Expanding on Events.

Social Media 40

Social Media New York Tips Revenue 40

Association Adviser

MAY 14, 2013

That makes us one of the largest technology organizations in the country. We were formed in 1999 when three of the state’s largest technology organizations merged: the Southeastern Software Association, the Business & Technology Alliance and Women in Technology. Everyone at the organization gets involved.

Georgia 60

Georgia Social Media Revenue Technology 60

Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. While there’s no set formula that applies to social media and digital that works for everyone, there are emerging standards and best practices all must know.

Industry 40

Industry Marketing Social Media Revenue 40

Association Adviser

NOVEMBER 21, 2016

Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share. Use online media to communicate more. Has your association been thinking about starting a new eNewsletter, video platform or social media page?

Case Study 60

Case Study Directory Cost Revenue 60

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. He says your future success depends on the full inclusion of under-40 stakeholders in your organizations. Fri 1/6 at 4 p.m.

Revenue 42

Revenue North Carolina Education System 42